SBI

NOVEMBER 14, 2017

You must zero in on the common thread that influences that revenue: the voice of your customer. When executive managers finally see and understand how many touchpoints customers are influencing by their advocacy and the number of departments advocacy improves, they often change their tune. Marketing Automation (Marketo, Eloqua, etc.).

Revenue 139

Revenue Lead Rank Lead Scoring Eloqua 139

Score More Sales

JANUARY 10, 2013

Read the Eloqua Grand Guide to Social Selling. Lori Richardson is recognized as one of the “Top 25 Sales Influencers for 2012″ and one of “20 Women to Watch in Sales Lead Management” Lori speaks, writes, trains, and consults with inside and outbound sellers in technology and services companies.

InsideView 249

InsideView Research Prospecting Eloqua 249

SBI Growth

DECEMBER 26, 2012

The aim being that the brand communicates trust, influences, and leads to an action. Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. With eyeball impressions and interactions the new precious commodity in the world of digital marketing, the brand must create an experience.

Trends 316

Trends Top of Funnel Marketing Eloqua 316

Pointclear

MARCH 31, 2011

Of Those that Fit your Sweet Spot, What Percentage are Decision Makers or Strong Influencers? Taken together, these two sets of responses are summarized with the observation that an average 11% of marketing-generated leads fit the sweet spot and reflect activity from decision makers or strong influencers.

Marketing Qualified Lead 172

Marketing Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 172

LinkedFusion

AUGUST 27, 2023

Customer relationship management (CRM) software or a marketing automation platform like Eloqua, Marketo, or Pardot are frequently used by programmatic account-based marketing teams. Instead of concentrating on just five to ten accounts, programmatic ABM groups hundreds or even thousands of accounts based on client profiles.

Account Based Marketing 52

Account Based Marketing Account Scale Ideal Customer Profile 52

InsightSquared

APRIL 12, 2018

Capabilities such as multi-touch attribution and metrics such as marketing-influenced revenue are what marketers are looking for to measure the effectiveness of their activities along the buying cycle. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On.

Vendor 63

Vendor Analytics Report Marketing 63

Salesmate

FEBRUARY 16, 2021

Our previous blog on Sales influencers proves this dominance, with almost 85% names being men. We have put together a list of 15 such female influencers who have done their best and have become role models to look up to! Stutz is recognized as Top 1% influencer in sales. “She believed that she could, so she did!”. Elinor Stutz.

Influencer 105

Influencer Eloqua Social Media Oracle 105

Tenfold

SEPTEMBER 19, 2017

In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. It is how you educate and influence, even when your customer hasn’t reached out to your sales team. Content Engagement, and the Alignment of Sales and Marketing.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

Green Lead's B2B

OCTOBER 20, 2010

The influence of content and word of mouth jumps them from side to side to back and down again. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 Buyers put themselves in the funnel where they want to be. They jump around.

Top of Funnel 37

Top of Funnel Funnel Manticore Pipeline 37

The Ultimate Sales Executive Resource

AUGUST 1, 2008

Just the other day , I listen to a Webinar from Eloqua, one of the providers of lead creation, lead scoring and lead nurturing technology, thus a tool for marketers. Eloqua calls this traceability the “digital body language”. .”; actually not a very flattering statement for sales people. Why is this relevant?

Eloqua 40

Eloqua Lead Rank Lead Scoring Face-to-face 40

The ROI Guy

MARCH 6, 2017

On the other end of the spectrum is the buyer’s perspective, heavily influenced by the key business issues and pain points they face. This means capturing and sharing the lead in real time with your Marketing Automation platform such as Eloqua, Marketo or Pardot. Our clients our proud of their products and services – and rightly so.

Lead Rank 45

Lead Rank Lead Scoring ROI Microsoft 45

Sales Hacker

DECEMBER 1, 2020

People and ideas that have influenced Jake’s journey 25:22]. Remember Eloqua and Marketo, people that were digital marketers would wear those brands like a badge of pride, and they built their career around it. People and ideas that have influenced Jake’s journey [25:22]. The role of branding in marketing [19:27].

Marketing 63

Marketing Scale Demand Generation Agencies Marketo 63

Partners in Excellence

SEPTEMBER 21, 2016

If they have used an emailing system–for example those integrated into the common marketing automation tools like Marketo, Hubspot, Eloqua, or those in email automation tools like MailChimp, Constant Contact or others; one can easily unsubscribe from these emails and not hear from these companies again. Am I missing something?

Eloqua 48

Eloqua Influencer Marketo Constant Contact 48

Sales Overdrive

JUNE 22, 2012

A few we like include Marketo, Acton and Eloqua. It’s hard to avoid them as they play the roles of effective gatekeepers and influencers. So if you are speaking with the “technical” influencer, be mindful of the reason they ask for information or a demo. There are many tools available today for this purpose. The End User.

Conversion 20

Conversion Decision Maker Lead Rank Lead Scoring 20

OutboundView

SEPTEMBER 20, 2018

They help businesses clearly define who the key decision makers and influencers are at a prospective company. If you are familiar with marketing automation tools like Hubspot or Eloqua , this would be a similar type of tool geared toward your sales team. Sharing with influencers. This means a sales optimization tool.

Paid Content 34

Paid Content B2B Top of Funnel Outsourcing Services 34

Nudge.ai

JUNE 21, 2018

Our co-founder and CTO Steve Woods did an interview with sales influencer John Barrows on how to use AI insights to drive progress in long and complex deal cycles. The first startup I did was a company called Eloqua in the marketing automation space. ” John Barrows: I love it man.

Top of Funnel 31

Top of Funnel Video Eloqua Social Selling 31

Zoominfo

AUGUST 7, 2018

This web application leads you to the latest online content, most-shared articles, and key influencers around specific topics and keywords– a neat way to find new content ideas. Just type in a competitor’s URL to discover unique insights such as influencers, backlinks, and top-performing content. Event Marketing.

B2B 178

B2B Tools Lead Rank Lead Scoring 178

Zoominfo

AUGUST 7, 2018

This web application leads you to the latest online content, most-shared articles, and key influencers around specific topics and keywords– a neat way to find new content ideas. Just type in a competitor’s URL to discover unique insights such as influencers, backlinks, and top-performing content.

B2B 130

B2B Tools Lead Rank Lead Scoring 130

The Sales Association

FEBRUARY 25, 2011

” According to one of the top salespeople at Eloqua, Jill Rowley, the line between “personal” and “business” social media is very transparent. Bottom line impact: Cultivating relationships with industry influencers can get your content on the map literally overnight.

Social Media 22

Social Media Media B2B Twitter 22

Sales Hacker

OCTOBER 7, 2021

Women tend to approach the art of influencing more delicately and strategically than our male counterparts – and statistically, women salespeople outperform men. Build a circle of influence that will advocate for you and help you move towards your goal. What is your best piece of career advice for women in sales? Reva Pellerin.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130