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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. And then they’re going to the decision maker and saying ‘You already have 30, let’s go do a license deal.’ It’s hard.”.

Software 187
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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

Communicating the value of Windows 10 Enterprise, beyond a features discussion, is essential to justify the additional license fee. The campaign was a success, with 100 assessments delivered a month, fueling large enterprise migrations and software assurance licensing deals, and accelerating migrations by 6 months or so.

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B2B Marketing Guide

OutboundView

A Combination of Both – You can buy your outsourcers licenses to your subscription service and they can spend time on the more manual tasks while your team continues to sell, personalize, and create inroads with your targets. Spending $5 an hour on this work is better than paying someone $40K a year to do the same thing. Mixmax (SMB).