SBI Growth

DECEMBER 26, 2012

Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. Retaining customers and creating long lasting customer loyalty is still one of the mother lode goals of marketing and sales. Fusion of CMO and IT. Powering the new engines of marketing, as we saw in 2012, is becoming big business.

Trends 316

Trends Top of Funnel Marketing Eloqua 316

SBI

OCTOBER 22, 2014

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. The key benefit of predicting churn are your customer loyalty communications and account- base marketing.

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

Sales Hacker

OCTOBER 7, 2021

Have integrity and do good work, but don’t let loyalty or being grateful to have “this” job keep you from taking risks and pursuing opportunities that increase your growth and impact. What is your best piece of career advice for women in sales? Don’t put your job before your career. Every role is both a job AND a bridge.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130