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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

He references a recent meeting at a social media tracking company where his contact discussed the types of companies they target: “We have to find companies where when they run the data to figure out what their ROI on social media, they don’t get bad news.” And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ It’s hard.”.

Software 187
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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

Whether your sales team is one person or 100 people, there are limits to how efficient you can get without using modern software solutions. Although these two software solutions work similarly by automating routine administrative tasks and workflows — and sometimes share similar features — they are not synonymous. It does not exist.”

Scale 130
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How to Engage Prospects to Identify True Interest

SBI

The first month the customer will have up to six meetings with CSM. G2 Crowd, Salesforce AppExchange, and other software review sites. Erroin: Mid-market to Enterprise Companies that use Salesforce, Microsoft Dynamics, Eloqua, Marketo, Pardot, or Hubspot. The TAMs handles integrations and technical account set-up.

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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Include it as a part of your agenda during regular sales meetings. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. In order to succeed, competitor tracking will need to be a regular, ongoing process. As a result, you should include it as part of your Sales Cadence. Otherwise you risk losing track of it.

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5 Marketing Trends That will Impact 2013

SBI Growth

Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. IT related software and infrastructure needs for the new marketing engine are going to grow exponentially. Here is a suggestion for 2013 - get this out on the table and start meeting with IT now.

Trends 316
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Nudge Leverages Artificial Intelligence to Identify Genuine Relationships

Nudge.ai

But Nudge.ai, the latest startup from Eloqua co-founders Paul Teshima and Steve Woods, is looking to transcend those convoluted networks, leveraging artificial intelligence to identify genuine connections for sales professionals. We track the strength of relationships.”. They also recently launched a business-to-business paid product. “A

Eloqua 28
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Inside Sales Growth Beyond CRM

Velocify

To meet these demands, emerging technologies are proliferating and gaining traction. Recent acquisitions of Pardot, and Eloqua, and rumblings of IPO prep for other players in the space validate the attraction to marketing automation.