SBI Growth
NOVEMBER 27, 2012
This can provide further insight into what motivates prospects to act. Just ask Eloqua. With Twitter, instead of reaching a few hundred prospects, you can reach a few thousand. Establish your organization as the authority from the get-go. In addition, your AEs can monitor potential prospects.
Pointclear
MAY 5, 2011
In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.
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ExecVision
JANUARY 22, 2019
Eloqua started taking this approach years ago. Figure out what the low level contact’s motivations are for a solution like yours. The best way to avoid it? Start higher in the first place. Use the inbound lead as a springboard to the correct level. Typically it’s their boss, but it could be their boss’ boss.
Pointclear
MARCH 6, 2012
This means gaining insight into everything from the ideal buyer’s challenges, aspirations, attitudes, influencers, and motivators to their content and information preferences. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey.
LeadFuze
JANUARY 1, 2022
When we were testing different outsource sales team incentives, it was crucial to find out what motivates the person and why they might not be doing well. Companies need to make sure they are finding the right buyers by focusing on who their target audience is and what motivates them. However, people are not just motivated by pay.
Apptivo
MAY 12, 2022
In online campaigns, it is possible to understand what different groups of customers want and what could potentially motivate them to purchase from you, and customize your marketing communication based on that. This vastly improves the effectiveness of your marketing campaigns and drastically improves the chances for sales conversion.
Nudge.ai
AUGUST 14, 2017
We start with something that we find motivating, whether that’s going to the gym or getting to the office ridiculously early. One sales leader I had back in the day at Eloqua, Katie Azuma , sold me on the idea of ‘three points in three minutes’ when talking to a prospect.
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