Technographics: 6 Reasons to Use Technographic Data
Zoominfo
OCTOBER 28, 2018
Martech Advisor puts it best, “Your competitive sweet spot is where firmographics and demographics intersect with technographics, helping you identify your best-selling opportunities—whether you’re offering a compatible or competitive solution. 5 Ways Technographics Improve Sales Prospecting. 3. Penetrate new markets.
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