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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. These initial resources don’t even touch on the opportunities that exist outside the cyber world.

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CMO: Are you going to have a job in 2014

SBI Growth

Loss analysis – how would the solution have helped avoid lost opportunities? Benefits (Social Business Communication case study) if executed correctly: Time or employee productivity (15%) – for sales this is huge. Maybe it’s Marketing Automation (Eloqua, Marketo, etc.), How will the leadership team lead?

Eloqua 316
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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

This is what the findings were in a study done by Heinz Marketing and InsightSquared titled, Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer? However marketers are largely dissatisfied with the reporting their MAPs offer.

Vendor 63
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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. As CMOs across industries continue to fight for a seat at the executive table, they should seize the opportunity to do so by helping their organizations become customer centric.

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Inside Sales Growth Beyond CRM

Velocify

According to a 2012 Bridge Group study [1] , from 2009-2011 the number of inside sales jobs grew 124% in the U.S. Recent acquisitions of Pardot, and Eloqua, and rumblings of IPO prep for other players in the space validate the attraction to marketing automation.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. There’s a lot to learn there, and I’ve really enjoyed studying that.”. But he also notes the ongoing gap between the two teams: “I mean it’s crazy.

Software 187
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How Enterprises Are Adopting Social Selling

Tenfold

In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. Interestingly, among the B2B companies surveyed in the Forrester study, there is a decreasing resistance to social selling. Sexton says: “Visibility creates opportunity.”