article thumbnail

3 Ways to Research Prospects Online to Grow Sales

Score More Sales

Read the Eloqua Grand Guide to Social Selling. Lori Richardson is recognized as one of the “Top 25 Sales Influencers for 2012″ and one of “20 Women to Watch in Sales Lead Management” Lori speaks, writes, trains, and consults with inside and outbound sellers in technology and services companies.

article thumbnail

PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

Outbound vs. Inbound and the Need for Immediate Proactive Contact. Click to start video at this point — Craig talks about how the outbound marketing vs. inbound marketing debate can be confusing and says the best companies have a mixture of both. He helped build Salesforce.com with an outbound marketing perspective into the mid-market.

Software 187
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Buckle Up! Sales Reps Share Perceptions of Marketing-Generated Leads

Pointclear

The survey sample is nicely balanced with responding reps engaged in field sales, inside sales, and inbound and outbound lead generation and lead qualification. Deal size is representative of a broad spectrum of offers with nearly one-half of the reps selling solutions valued at greater than $50k.

article thumbnail

Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

There is something of an irony at work here in that the MA offerings focus on generating inbound leads, and it’s a requirement that MA vendors need to supplant their own functionality with huge investments in outbound lead generation, lead qualification and lead nurturing if they want to achieve enterprise-level, complex sale success.

article thumbnail

PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. ” Outbound Marketing Is Not Going Away. All of this is occurring in the context of the “grand effort toward revenue production.

CRM 178
article thumbnail

Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. If your function includes sales development with outbound email to finely tuned target lists, this tool will be one of your favorites, too.

Lead Rank 122
article thumbnail

The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

If you don’t have your inbound web strategy in place, outbound sales will have to work harder to find prospects and nurture them. A solid inbound web strategy also includes nurturing, but if you don’t have marketing tools then outbound sales will have to manually nurture as well. Authority- contact over the purchase.