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Can Artificial Intelligence Make Sales More Human?

Sales and Marketing Management

Prior to that, Steve served as co-founder and CTO of Eloqua, a company he helped guide to a market leading position in marketing automation, while growing it to a $100M revenue run rate, through its IPO on the NASDAQ, and to ultimate acquisition by Oracle.

Scale 195
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CMO: Are you going to have a job in 2014

SBI Growth

Mystery shops – what is the team utilizing today to help increase their competitive position. Maybe it’s Marketing Automation (Eloqua, Marketo, etc.), Metrics – impact on winning more deals, closing deals faster, increasing our speed to market, etc. If you can’t measure it why start? Expert panel – the classic buy in from the team.

Eloqua 316
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Revenue Performance Management: Doing For Revenue What ERP Does For Ops?

Pointclear

RPM is being positioned in a similar way: a strategy, an application, analytics, and integration that bring together demand generation, marketing automation, lead nurturing, and lead management to measure, manage, and drive top line revenue growth. CRM unites areas like sales force automation, lead management, customer service, and analytics.

Revenue 150
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Business Growth Marketing Liaison The Next Generation of Talent Management

Increase Sales

Possibly in the past this was true, but for today’s small business owners a new position must be created especially when in the start up phase. Many small business owners believe that hiring another sales person will increase sales and expand business growth. Brand marketing. Web marketing.

Eloqua 151
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Social Selling Success Stories

Score More Sales

Jill, who was most recently with Oracle represented how to gain visibility for a company – first for Eloqua and then Oracle. I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and don’t necessarily represent IBM’s positions, strategies or opinions.

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Fuel Growth Podcast: Breaking Barriers in B2B Sales

SugarCRM

With an impressive sales track record spanning over 20 years, including pivotal roles at Eloqua and Marketo, and now as a sales consultant, she’s a powerhouse of innovative sales strategies. What we need is more women lifting women, and more community and resources dedicated to us.

B2B 26
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Fuel Growth Podcast: Breaking Barriers in B2B Sales

SugarCRM

With an impressive sales track record spanning over 20 years, including pivotal roles at Eloqua and Marketo, and now as a sales consultant, she’s a powerhouse of innovative sales strategies. What we need is more women lifting women, and more community and resources dedicated to us.

B2B 26