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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

Do you post your presentations to build credibility? Just ask Eloqua. In addition, your AEs can monitor potential prospects. This can provide further insight into what motivates prospects to act. LinkedIn – Is your company blog linked to each AEs LinkedIn profile? Do you post your webinars to increase interest in the organization?

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7 Critical Skills of the Social Seller

SBI Growth

I recently met Jill Rowley, a Sales Rep at Eloqua. Buyers want thought leadership because they "value insights over product presentations.". I discuss 7 ways these new sellers outperform the competition. Then I provide several tools for success in the Social Seller Mobile App Guide. Why Buyers want Social Sellers.

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How Finding the Common Revenue Thread Simplifies Executive Decision Making

SBI

As each department hunkers down to run their reports and formulate their own analysis and create their Powerpoint presentations to respond to these queries, they are looking to showcase the numbers that make their department shine. Marketing Automation (Marketo, Eloqua, etc.). After all, next year’s budget increase depends on it!

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What Are the Different Levels of Account Based Marketing?

LinkedFusion

Customer relationship management (CRM) software or a marketing automation platform like Eloqua, Marketo, or Pardot are frequently used by programmatic account-based marketing teams. Instead of concentrating on just five to ten accounts, programmatic ABM groups hundreds or even thousands of accounts based on client profiles.

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How Will You Sell With A Restrictive US Privacy Policy Act?

SalesforLife

From 2012 to present — in partnership with Jamie Shanks we decided to dig deeper into the modern sales issues faced by the sales community so they don’t fall behind today’s buyers. 2014-present: The New Privacy Era. From 2004-2012, Sales for Life was focused almost exclusively on sales recruiting.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey. For further inspiration, see how Kinaxis set itself apart in the marketplace using content (and social media). Master Your Data Universe.

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Maybe Peter Drucker was right after all

The Ultimate Sales Executive Resource

Just the other day , I listen to a Webinar from Eloqua, one of the providers of lead creation, lead scoring and lead nurturing technology, thus a tool for marketers. Even the classic sales presentation has become an endangered species. Eloqua calls this traceability the “digital body language”. Why is this relevant?

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