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5 Marketing Trends That will Impact 2013

SBI Growth

A phrase intended to identify the use of Internet related mediums to market to customers. Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. IT related software and infrastructure needs for the new marketing engine are going to grow exponentially.

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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Altimeter : From a survey of 180 social media managers, corporations have an average of 178 business related social media accounts.”. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. Forrester Research : 82% of 150 companies that monitor social media are primarily searching for competitive intelligence. For instance: Trade Shows.

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Buckle Up! Sales Reps Share Perceptions of Marketing-Generated Leads

Pointclear

—to me are findings related to how reps rate leads. The eBook also includes thoughtful observations on findings from sales and marketing experts like Barry Trailer, CSO Insights; Brian Kardon, Eloqua; Carlos Hidalgo, The Annuitas Group; Stephanie Tilton, Ten Ton Marketing; Mike Volpe, HubSpot; and Jill Konrath, Selling to Big Companies.

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Who Is The Beneficiary Of Sales And Marketing Automation?

Partners in Excellence

It was “ A Sales View Of Marketing Automation ,” with three of the smartest sales and marketing people I know: Alex Shootman , Chief Revenue Officer of Eloqua, Thor Johnson of Team Thor Marketing, and Carlos Hidalgo of The Annuitas Group. Related posts: Sales/Marketing SLA’s – Are They Really A Sword Of Damocles?

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Inside Sales Growth Beyond CRM

Velocify

This evolution means an increasingly mature buying market that is driving new CRM-related needs for sales and marketing teams. Recent acquisitions of Pardot, and Eloqua, and rumblings of IPO prep for other players in the space validate the attraction to marketing automation.

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What is Marketing Automation?

Apptivo

So, marketing automation helps you carry out marketing related activities smoothly throughout the customer journey, thus helping businesses find more customers from a vast pool of leads and retain them in long term. What is the need for marketing automation? How does marketing automation work? customer.io.

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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

And there’s that book Play Bigger, all about building and defining category, which is closely related to brand construction and development. Remember Eloqua and Marketo, people that were digital marketers would wear those brands like a badge of pride, and they built their career around it. And hire really good people around me.