article thumbnail

Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

However marketers are largely dissatisfied with the reporting their MAPs offer. Like my competitors, I too struggled with building effective reporting for marketers. Reporting and analytics can only be as good as the underlying data – if the data does not exist, the reports cannot be effective. Shiny features sell.

Vendor 63
article thumbnail

Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

Captures key customer intelligence – Interactive value marketing tools usually require the user to provide a little information in order to customize the assessment, analysis and report results. Shares a copy of the assessment report – We’ve all gotten that follow-up call, “I noticed you downloaded a white paper from our site”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Finding the Common Revenue Thread Simplifies Executive Decision Making

SBI

As each department hunkers down to run their reports and formulate their own analysis and create their Powerpoint presentations to respond to these queries, they are looking to showcase the numbers that make their department shine. So how do you get all departments reporting against the same metric? Is there one?

Revenue 139
article thumbnail

How to Engage Prospects to Identify True Interest

SBI

Our robust reporting tools provide insights and metrics on salesperson performance, engagement rate, leads at risk, and more. Erroin: Mid-market to Enterprise Companies that use Salesforce, Microsoft Dynamics, Eloqua, Marketo, Pardot, or Hubspot. Nancy: How have companies determined the ROI of your solution?

article thumbnail

Buckle Up! Sales Reps Share Perceptions of Marketing-Generated Leads

Pointclear

A new eBook reports on sales rep perceptions of marketing-generated leads, and the findings run from surprising to shocking to downright scary. This chart is accompanied by the following observation: “On average, Sales Reps report that only 31% of all leads generated fit their Ideal Customer Profile (ICP).

article thumbnail

Is Lead Generation Slipping Away From Marketing?

Pointclear

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Marketing’s plate is full.

article thumbnail

Business Growth Marketing Liaison The Next Generation of Talent Management

Increase Sales

A recent report by Eloqua, Modern Marketing , also identified these specific skills, knowledge, attitudes and talents (SKAT) as necessary to manage business growth through marketing in today’s very socially alive technology world: Technology knowledge specific to marketing, monitoring of social media as well as business intelligence.

Eloqua 151