article thumbnail

3 Ways to Research Prospects Online to Grow Sales

Score More Sales

Read the Eloqua Grand Guide to Social Selling. LinkedIn can also give you a weekly update from any saved searches you do for specific job titles in specific regions. If I call on manufacturing CTOs in North America I can get an alert weekly when anyone updates their profile with that title.

article thumbnail

Can Artificial Intelligence Make Sales More Human?

Sales and Marketing Management

The research to do this involves understanding the buyer, their company, their interests, and recent events in their lives. There’s one thing about this research though – it’s highly repetitive work that involves recognizing patterns. Artificial intelligence does the research on every person and company who matters.

Scale 166
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Get Better Results From Your Leads – Through the Sales Rep Lens

SBI Growth

Sirius Decisions research backs this up. Start by looking at the Eloqua , Marketo or SBI web sites under their client sections – these firms do a fine job helping many companies deliver high quality leads to sales. Bring case examples from Eloqua, Marketo or our consulting firm to show what successful lead generation looks like.

Lead Rank 233
article thumbnail

3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Forrester Research : 82% of 150 companies that monitor social media are primarily searching for competitive intelligence. For instance: Trade Shows.

article thumbnail

7 Critical Skills of the Social Seller

SBI Growth

I recently met Jill Rowley, a Sales Rep at Eloqua. This means the Buyer is researching before you enter the picture. All of our client research on this topic at SBI yields the same result. I discuss 7 ways these new sellers outperform the competition. Why Buyers want Social Sellers.

Eloqua 276
article thumbnail

Business Growth Marketing Liaison The Next Generation of Talent Management

Increase Sales

Yet with all the research about the impact of technology (mobility, social media, Web 2.0, especially through content marketing, the small business owners of today and of tomorrow will need to hire one person to respond to business growth through: Content creation and content curation. Brand marketing. Web marketing.

Eloqua 151
article thumbnail

What Are the Different Levels of Account Based Marketing?

LinkedFusion

Creating personas and doing research are just two of the steps in the process that should produce highly customized communications. Customer relationship management (CRM) software or a marketing automation platform like Eloqua, Marketo, or Pardot are frequently used by programmatic account-based marketing teams.