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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Data 177
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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Data 100
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Seismic Surpasses 70 Technology Integrations Available to Customers

SBI

Marketing automation: Marketo, Oracle Eloqua, Salesforce Marketing Cloud. The result for more than 600 global enterprises including IBM, American Express, PayPal, and Quest Diagnostics is better win rates, larger deals, and higher customer retention. Data vendors: FactSet, Morningstar, Google AdWords. Media Contact.

Eloqua 65
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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. This data-driven action will help you improve your retention rate which will translate into profitable revenue for your company.

Lead Rank 122
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Marketing Automation is Not Marketing Strategy

Pointclear

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology. Remember ten years ago, when CRM came along? Expectations dashed.

Marketing 266
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List of best marketing automation software for 2021

Salesmate

Oracle Eloqua. Oracle Eloqua is here to streamline your marketing and sales activities. Oracle Eloqua is one of the best marketing automation software with features such as customer segmentation, lead management, Advanced Intelligence, Sales and marketing alignment, and marketing measurement. Pro – $99/mo.

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The Ultimate List of B2B Marketing Tools

Zoominfo

Here are three crowd favorites: Oracle : Eloqua is a 2018 G2 Crowd leader in the best marketing automation software category for enterprises. This tool tracks user engagement, retention, and conversion across digital applications. If you’ve worked in marketing for any length of time, you know email can be powerful.

B2B 178