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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Using social media for competitive intelligence provides another viewpoint into competitor activity. An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Marketing Software – HubSpot /Eloqua/Marketo/Alexa.

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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

Blogs, ebooks, webinars, social media. One way to leverage your AEs in this way is via Social Media. Quick Social Selling facts: 82% of the world’s online population is reached via social media according to ComScore. 65% of B2B organizations are already utilizing social media and “social selling”.

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PowerViews with Jill Rowley: Social Employees Should Connect and Amplify

Pointclear

In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. How do you want to be perceived by the people who are visiting your social pages?

Oracle 223
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Are You Too Hard to Reach?

No More Cold Calling

The business world is enamored with social media and texting as channels to communicate and connect. But these social channels often prevent people from socializing and having live conversations. Phone conversations are still important, more so than through any other channel besides face-to-face meetings. .

Eloqua 240
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Business Growth Marketing Liaison The Next Generation of Talent Management

Increase Sales

Yet with all the research about the impact of technology (mobility, social media, Web 2.0, especially through content marketing, the small business owners of today and of tomorrow will need to hire one person to respond to business growth through: Content creation and content curation. Brand marketing. Web marketing.

Eloqua 151
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5 Marketing Trends That will Impact 2013

SBI Growth

What we have been learning is that disparate specialty in areas such as email marketing, social media, search engine marketing, mobile, and content marketing need to have a master plan. Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. Fusion of CMO and IT.

Trends 251
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7 Critical Skills of the Social Seller

SBI Growth

Then I provide several tools for success in the Social Seller Mobile App Guide. Why Buyers want Social Sellers. I recently met Jill Rowley, a Sales Rep at Eloqua. She is on the leading edge of the Social Selling movement. She consistently taps into her social network to grow her business. They are Buyer-centered.

Eloqua 276