Technographics: 6 Reasons to Use Technographic Data
Zoominfo
OCTOBER 28, 2018
Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. We don’t need to tell you who has the upper hand here. What are B2B technographics?
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