Good Reads for B2B Marketing - Modern Marketing from Stan Lee

Pointclear

Via Eloqua. The average American uses three or more devices to access the Web, according to a recent study by ValueClick Media and Greystripe. Online content in the sales and marketing industries is constantly changing.

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How to Engage Prospects to Identify True Interest

Smart Selling Tools

And our resources page — we have eBooks, case studies, videos, data sheets, and more. Erroin: Mid-market to Enterprise Companies that use Salesforce, Microsoft Dynamics, Eloqua, Marketo, Pardot, or Hubspot.

CMO: Are you going to have a job in 2014

Sales Benchmark Index

Benefits (Social Business Communication case study) if executed correctly: Time or employee productivity (15%) – for sales this is huge. Maybe it’s Marketing Automation (Eloqua, Marketo, etc.), You’re completing 2013 and building your marketing strategy for 2014.

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3 Steps to Combining Social Media & Competitive Intelligence

Sales Benchmark Index

An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Marketing Software – HubSpot /Eloqua/Marketo/Alexa.

Marketing Automation is Not Marketing Strategy

Pointclear

Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software.

Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

This is what the findings were in a study done by Heinz Marketing and InsightSquared titled, Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer?

Inside Sales Growth Beyond CRM

Velocify

According to a 2012 Bridge Group study [1] , from 2009-2011 the number of inside sales jobs grew 124% in the U.S. Recent acquisitions of Pardot, and Eloqua, and rumblings of IPO prep for other players in the space validate the attraction to marketing automation.

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Trick or Treat? Dreamforce Goodies for B2B Marketers

Smart Selling Tools

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. Read more including the Zendesk case study.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. There’s a lot to learn there, and I’ve really enjoyed studying that.”.

CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. Here’s a case study of the technologies that F5 tapped into as it got its sales and marketing teams on the same page.

PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Today's PowerViews guest is Christopher Hosford. Christopher is an award-winning business writer and editor based in New York City.

CRM 198

Are White Papers Dead?

The ROI Guy

With the extra profile information, Alinean Interactive White Papers are able to capture a significant amount of customer intelligence, passing the additional profiling to marketing automation solutions such as Eloqua or Marketo to provide for better qualification and nurturing.

The Ultimate List of B2B Marketing Tools

Zoominfo

In fact, a Stanford study shows the mere perception of working collaboratively can motivate people to perform better on a task ( source ). Here are three crowd favorites: Oracle : Eloqua is a 2018 G2 Crowd leader in the best marketing automation software category for enterprises.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Today's PowerViews guest is Christopher Hosford. Chris is an award-winning business writer and editor based in New York City.

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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

To help make the business case, Alinean developed: A Windows 10 Enterprise Value Calculator for use by sales reps and partners in conversations with enterprise accounts A self-service Marketing Version of the Calculator, helping capture and deliver leads and more qualified opportunities into Microsoft’s Marketo instance Several ROI case studies (developed using the ROI Tool with accounts to validate ROI realization).

6000+ Word Transcript & Video: John Barrows On Staying Top Of Mind in Long Deals

Nudge.ai

The first startup I did was a company called Eloqua in the marketing automation space. Eloqua and a few other players in the marketing automation space were sort of the big foundational pillars there. Actually from your perspective, because I think we’re in a similar position in the sales tool world as we were in the marketing tool world, kind of around the time Eloqua got purchased, right?

Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

Some are taking a more comprehensive approach using tools like Marketo and Eloqua. Sharing best practices in sales and sales management www.salesassociation.org. Sunday, May 22, 2011. Why Telemarketing Remains the Unsung Hero of Lead Generation.