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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Your competitor rolls out a new groundbreaking feature / tool, and you had no idea it was coming. Download this tool for Tips on Tracking Competitive Activity. An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy.

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CMO: Are you going to have a job in 2014

SBI Growth

Sales enablement tools can’t get a cursory review. Discovery: Consider the following forms of discovery before starting your solution selection: Buyer Interviews & surveys (everyone listed above) – what do they need, how will they use the tools, what problem are you solving for? These are career making or breaking decisions.

Eloqua 316
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How to Engage Prospects to Identify True Interest

SBI

Our robust reporting tools provide insights and metrics on salesperson performance, engagement rate, leads at risk, and more. And our resources page — we have eBooks, case studies, videos, data sheets, and more. Nancy: How have companies determined the ROI of your solution? Nancy: Who benefits most from your solution?

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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

Note from Nancy: In case you missed it, we sent our a Dreamforce wrap-up and cool tool report in our newsletter this Sunday. Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. Rebecca is a Sr.

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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

This is what the findings were in a study done by Heinz Marketing and InsightSquared titled, Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer? I’ve worked with marketers and MarTech tools for most of my career. Read the full report here. .

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Inside Sales Growth Beyond CRM

Velocify

According to a 2012 Bridge Group study [1] , from 2009-2011 the number of inside sales jobs grew 124% in the U.S. Recent acquisitions of Pardot, and Eloqua, and rumblings of IPO prep for other players in the space validate the attraction to marketing automation.

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How Enterprises Are Adopting Social Selling

Tenfold

In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. Interestingly, among the B2B companies surveyed in the Forrester study, there is a decreasing resistance to social selling. Enterprise Adoption of Social Selling. Continue Learning.