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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Data 177
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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Data 100
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Can Artificial Intelligence Make Sales More Human?

Sales and Marketing Management

Whether that is applied to facial recognition, natural language processing, recommendation systems, or topic detection, the concepts are similar; understand a pattern, then detect that pattern quickly, accurately, and at high scale. Quite simply, AI is very good at repetitive tasks that involve recognizing patterns in data.

Scale 195
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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says. You can buy the most custom, bespoke system in the world, integrate it into every system in your organization, have everything set up so it’s perfectly balanced and aligned. It does not exist.”

Scale 130
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How Finding the Common Revenue Thread Simplifies Executive Decision Making

SBI

Marketing Automation (Marketo, Eloqua, etc.). When all of these systems share data about how, when,
where and which customer voices are being used, regardless
of buyer stage or owner of that customer relationship, a complete story is told. Suddenly, all systems are speaking a common language.

Revenue 139
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Seismic Surpasses 70 Technology Integrations Available to Customers

SBI

Marketing automation: Marketo, Oracle Eloqua, Salesforce Marketing Cloud. Content management systems: Box, DropBox, OneDrive, Google Drive. Data vendors: FactSet, Morningstar, Google AdWords. Sales readiness: Brainshark, MindTickle. Email clients: Microsoft Outlook, Gmail. Web content management: Sitecore, Adobe AEM.

Eloqua 65
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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

The data to enable these calculations often lives in multiple systems and the metrics are complicated to calculate… and, as figure 1 indicates, these are the metrics marketers are looking to their MAP vendor to provide. The MAP is not always the system of record. The integration ecosystem to bring data in is less robust.

Vendor 63