Get Better Results From Your Leads – Through the Sales Rep Lens
SBI Growth
AUGUST 25, 2012
But it’s marketing that has the tools and data to deliver. They have the tools and data. The web sites they visit, webinars they attend, e-books and blogs they read. Leads that “opt-in” have given information about themselves (e-mail, phone number) to receive something in return (daily blog posts, admission to a webinar, etc.).
Let's personalize your content