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5 Marketing Trends That will Impact 2013

SBI Growth

From my point of view, three big trends will affect marketing planning in 2013. These trends changing the face of marketing once again: 1. Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. These trends give a clue on how to stay ahead and make an impact.

Trends 251
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Marketo’s Chief Growth Officer Tells Us What She’s Learned In Over 50 Quarters in Software Sales

Drift

Jill Rowley has an impressive track record: 20 years in Silicon Valley and 52 quarters in software sales at companies like Oracle, Salesforce, and Eloqua. Over the last ten years she’s served as an advisor to over a dozen or so of tech’s most noteworthy companies, and been a keen observer of trends in both sales and marketing.

Eloqua 91
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Business Growth Marketing Liaison The Next Generation of Talent Management

Increase Sales

A recent report by Eloqua, Modern Marketing , also identified these specific skills, knowledge, attitudes and talents (SKAT) as necessary to manage business growth through marketing in today’s very socially alive technology world: Technology knowledge specific to marketing, monitoring of social media as well as business intelligence.

Eloqua 151
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7 Critical Skills of the Social Seller

SBI Growth

I recently met Jill Rowley, a Sales Rep at Eloqua. Jill remains Eloqua’s #1 Sales Rep since 2006. They are in touch with a few trends of the current reality: Buyers spend more time online. I discuss 7 ways these new sellers outperform the competition. Why Buyers want Social Sellers. Surely Jill has made adjustments since 2006.

Eloqua 276
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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Marketing Software – HubSpot /Eloqua/Marketo/Alexa. What emerging trends are occurring on their site and/or social channels? Following competitors’ company pages for major updates and product launches. These initial resources don’t even touch on the opportunities that exist outside the cyber world. For instance: Trade Shows.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. But he also notes the ongoing gap between the two teams: “I mean it’s crazy.

Software 187
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Ask Steve: How Do I Navigate Around Low-Level Contacts Who Only Want a Price Quote?

ExecVision

Eloqua started taking this approach years ago. That intel served as the pre-call research for a conversation with the more senior person where the rep would drop their common challenge (topic, trend, typical pain point, etc.) The best way to avoid it? Start higher in the first place.