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Are White Papers Dead?

The ROI Guy

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

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Alinean Launches Interactive White Papers

The ROI Guy

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

Shares a copy of the assessment report – We’ve all gotten that follow-up call, “I noticed you downloaded a white paper from our site”. One large database vendor customer leverages a Cloud Business Value Assessment tool to fuel outreach marketing campaigns, resulting in hundreds of new incremental opportunities each month.

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What Can You Accomplish Integrating MAP and CRM solutions with Alinean Value Selling & Marketing Tools?

The ROI Guy

He knew this was going to be a heck of a challenge, but he did have some good value oriented white papers to start with. All with one click, the interactive white paper wasgenerated, prospect engaged, and lead captured, helping Tony fulfill his lead generation goals.

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Customer Intelligence: The Secret Treasure from your Value Selling and Marketing Tools

The ROI Guy

As well, this marketing team smartly uses quarterly data mining reports and aggregated customer responses to write research reports, marketing white papers providing proprietary insights and sentiment on the business goals, challenges and risks responses.

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Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance

The ROI Guy

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey. Master Your Data Universe.