Inside Sales: Why good call guides are built on storytelling
B2B Lead Blog - Inside Sales
JULY 14, 2014
In inside sales, it’s not just about what you “ask” prospects; it’s about when you ask them. This is where a lot of sales development reps get it wrong. As a consequence, how you arrange the story in your marketing efforts will make the difference between delivering information of true value, or just another frustrating sales pitch prospects don’t want to hear. Inside Sales Cold calling sales development reps
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