Email Marketing Works Provided You…

Increase Sales

Once again another email entered my In Box from someone I did not know who had subscribed me to her email marketing list without permission. Worse yet this was someone who claimed to be a social media marketing expert. Email marketing works with permission based marketing!

Sales Barrier – Lying in LinkedIn Email Marketing

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Yet some of those B2B professionals are 100% clueless about how to use it especially when it comes to email marketing. Whenever I accept a LinkedIn invitation I always send a LinkedIn email that: Acknowledges when we meet and asks to schedule a one on one phone call or meeting.

8 Lessons From Online Dating For Email Marketers

DiscoverOrg Sales

Earlier this year I tried my hand at email marketing here at DiscoverOrg. Not only was writing a good, short, email message to prospects difficult – it felt familiar. will always yield more and better responses whether you’re trying to get a date or a response to an email.

Why Are You Email Marketing to Me?

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When did email marketing transition from permission based to everyone and his or her brother or sister? How many times must we unsubscribe from people who have bought email lists to adding our email addresses to their email marketing database without our permission? Recently a “communications coach” and “life coach” sent me an email. I never asked for my email address to be added to her database.

Is Your Email Marketing Creating Distrust?

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So why do so many email marketing experts fail to teach this one trust building action in their hyped up, get thousands of sales leads email marketing programs? Sp what is this one trust building email marketing action that creates trust and not create distrust?

Coaching Tips for Winning the Email Marketing Game

Sales and Marketing Management

Author: Campaigner Email Marketing. Teaser: March Madness-inspired insights for more productive email marketing efforts. March Madness-inspired insights for more productive email marketing efforts. Issue Date: 2016-03-18.

7 Tips For Automating Your Email Marketing

Fill the Funnel

Email marketing is an area of marketing in which automation is completely essential. You simply can’t do email marketing effectively without some version of an autoresponder program, which automates subscriptions, list organization and message broadcasts.

Words Matter Especially in Email Marketing

Increase Sales

The words you choose matter and no where is that more evident than in small business email marketing. Mail Chimp just released some research specific to words in email marketing headlines and the results are indeed interesting. The word FREE still entices people to open emails. There was quite of bit insightful information within this research on email marketing.

6 Tips For Millennial-Friendly Email Marketing Campaigns

Connext Digital

Despite persistent rumors to the contrary filtering in over the years (likely from overzealous social media converts), email marketing isn’t dead. So many information sources compete for our attention, yet the trusty email inbox remains a place of relative trust and time investment.

Powerful Email Marketing

Partners in Excellence

Today, I received an unsolicited email titled, “Would you like to blog about sales automation.” Or then, I notice, this company and product provide tools to optimize our ability to leverage and automate email prospecting, maximizing their impact.

5 Proven Tactics That Will Boost Your Email Marketing ROI


Email is an essential part of every digital marketing strategy in today’s era; no matter whether you’re an SMB or enterprise business. The answer is the success in email marketing, as with most things in life, comes down to following the golden rules.

Email Marketing: Emerging Trends to Survive 2019 and Beyond

Connext Digital

Email is not dead. Currently, it’s still one of the best channels to get your marketing material across, and it remains as one of most essential assets of a digital marketer. For starters, return on investment (ROI) for email marketing is at an all-time high of 3,800%.

How Artificial Intelligence is Reshaping Email Marketing

Connext Digital

Artificial Intelligence (AI) has been significant in the advancement of digital marketing, including email marketing. Its core aspects—big data and machine learning—have been essential in the spread of AI for email marketing.

Is Your LinkedIn Email Marketing P ing People Off?

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You craft a personal LinkedIn email message to that individual including first name and possibly even part of his or her headline. Then in your marketing message you provide the opportunity for a free trial of your solution.

Effective or Ineffective EMail Marketing? You Decide

Increase Sales

Several times a day I receive emails from complete strangers wanting me to consider their solutions. The first problem they have with their email marketing is they are complete strangers. For example, I recently received this email: Hi Leanne (this was one of the few employing email marketing to actually use my first name and spell it correctly – Win 2 points). Problem from my perspective is starting essentially the email with the word “I.”

5 Tips to Make Your Email Marketing Pitch Perfect

Sales and Marketing Management

Author: Campaigner Email Marketing. The folks at Campaigner Email Marketing have developed five “a-ca-mazing” tips for marketers to keep their email in tune and hit a high note with both customers and ROI. Issue Date: 2015-05-20.

Simply Speaking Email Marketing May Turn Off Sales Referrals

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Being connected within the sales community, I receive a lot of emails. This past week I received an email from a colleague who was seeking either my direct business or sales referrals. The content of his email (see below) took me by surprise because we had actually spoken.

6 Segmentation Strategies to Increase Your Email Marketing Conversions

Connext Digital

There’s no doubt that email marketing is still effective. A recent study even found that “44% of email recipients made at least one purchase in the last 12 months based on promotional email.” However, a one-size-fits-all email message doesn’t work anymore.

How to Improve the Customer Journey with Email Marketing

Connext Digital

As marketers, it’s your job to utilize multiple channels since customers look at many different places to find what they want. You must identify the stages of the customer journey and use email marketing in every stage to ensure your customers take the path you desire. This also helps you determine how your email marketing services can be optimized to hit your goals. This is a huge opportunity to turn them into email subscribers through signup forms.

Another One – Email Marketing Message – Bites the Dust

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Every day my inbox is crowded with poorly constructed email marketing messages with everyone looking to sell me something. These folks are still engaged in product based or sales based marketing instead of education based marketing. Here is the email marketing message I received with my initial gut reaction in red. Hi Leanne, (This suggested the person knew me compared to all those emails with Hi, etc.). Credit

Email Marketing Best Practices to Reduce Unsubscribes

Sales and Marketing Management

Here are several best practices companies should be using to reduce unsubscribes and improve their email marketing. Here are several best practices companies should be using to reduce unsubscribes and improve their email marketing. Issue Date: 2015-05-29. Author: Fayez Mohamood. Teaser: Reducing the rate of unsubscribes can pay substantial long-term benefits by converting more prospects into customers and encouraging repeat buying.

Revamping Your Email Marketing Strategy for 2017 – Part 2

Quota Factory

In our previous post we discussed the basics for giving your email marketing strategy a makeover this year. We examined list segmentation, personalization, and mobile readiness: three very important spheres of email marketing. Email Marketing Sales Development Technology

Revamping Your Email Marketing Strategy for 2017 – Part 1

Quota Factory

Over 200 billion emails are sent each day [1]. Think about how many emails you get in a 24 hour period. So what will set your email marketing strategy apart for your company? Using someone’s first name in the subject line is a great way to get someone to open your emails.

4 Essential Email Marketing Tips to Know for 2018 + More

The Center for Sales Strategy

4 Essential Email Marketing Tips to Know for 2018 — Salesforce. A lot has changed in email marketing over the last year. You need practical, actionable ways to revitalize your email marketing over the coming year. Here are four ways to boost your email marketing strategy in 2018. inbound marketing Sales Wrap-upWe hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week!

6 steps to effective email marketing for mortgage lenders


In a recent study conducted by Ellie Mae on communication preferences in the mortgage industry, the number of borrowers who find email intrusive has grown over the last 5-10 years. In order to maintain a positive relationship with prospects or customers any email sent must be relevant and important to the receiver. While email is one of the most important tools a loan officer has, not every loan officer is using it safely.

Permission First, Confirmation Second, Email Marketing Third – Friday’s Editorial

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Several years ago I heard all about the importance of building your on line email marketing lists. Adding a name without permission to an email marketing system accomplishes these three objectives (none of which increase sales): Clogs up the email in box of the intended receiver.

Why Your Email Marketing Is Ending Up in the Trash

Connext Digital

Anyone with an active email address has at one point come across messages trying to promote a certain kind of product or service which, more often than not, go directly into the trash folder. As an email marketer, this makes you ask yourself if you are actually employing effective strategies for your email marketing services. How important is this kind of digital marketing strategy, anyway? Thus, emails end up in the trash folder.

Stay Engaged with Borrowers Using Email Marketing


One of the biggest struggles today’s lenders have is shifting from a refi market to a purchase market. Fortunately, using email marketing can be an effective tool to sustain continuous awareness in both borrowers and referral partners.

GDPR for Outbound Marketing (Cold Email Marketing)


With merely a few days left for it to get implemented, it is required for the US companies to put a plan in place well in time for their Outbound Marketing Practices. Consumers also hold the right to object about how their data is being used and that includes direct marketing. In case, companies automatically process data to make assumptions about a person for marketing, they can also object to profiling. Will GDPR Kill Outbound Marketing? Written By. Rahul Thakur.

7 Powerful Tips to Re-engage Cold Leads with Email Marketing

Connext Digital

A simple solution is through email marketing services. With opportunities to cultivate a personalized customer experience, email marketing has proven to be one of the best tools to nurture and re-engage leads. In fact, marketers see a 45% increase in ROI when using email campaigns specifically to nurture leads. . Email Marketing Strategies to Warm Up Cold Leads. Study your email marketing data and define who your stale leads are.

Is there a right time for email marketing?

Sales and Marketing Management

Teaser: Hitting a trifecta in email marketing — right message, right person, right time — is tricky. Janelle Johnson, director of demand generation at marketing automation provider Act-On Software (, shares insights on the timing.

Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

Sales Hacker

Summary: You may have heard of persona-based emails , but are you using the technique for all it’s worth? At least 69 percent of businesses invest significant time and money into email marketing, according to a recent survey by business news website The Manifest.

Email Marketing 101

Engage Selling

Email Marketing Rule #1 – At the very least, make your email look like it should be legitimate and not spam. Here’s a clue: Emails with “Dear %EMAIL%” as the subject line do not look legitimate nor add to your credibility as a real person with a real product. Enough said. Observations from the real World

4 Ways to Use Data to Optimize Your Email Marketing Strategy

Connext Digital

With around 250 billion emails sent daily , it’s no wonder email marketing remains as marketers’ go-to channel. One of the elements that make email marketing successful is its utilization of consumer data. Want to know more about email marketing?

Pitch Perfect: Selling to the Chief Marketing Officer

DiscoverOrg Sales

They delete your emails. What does it TAKE to sell to the Chief Marketing Officer? Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. Read it: 7 Quick Wins for Marketing + Sales Alignment.

Optimize your Email Marketing


one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field.

Effective Email Marketing in an Age of Compliance


Effective email marketing can make all the difference for your business. As one of the most important tools a loan officer has, it’s important to understand how to properly email in order to reap its benefits.

How Data Cleansing Can Boost Your Email Marketing ROI

Connext Digital

Fundamental to the success of any email marketing campaign is a healthy subscriber database. This pertains to all the user data you’ve gathered through your analytics platform, as well as the contact information and email address. But, no email address is permanent. People change jobs, move to different locations, delete email accounts due to spam, or even switch email providers. This contributes to the progressive decay of your email list.

6 Steps to Improve ROI of your Mortgage Email Marketing


Email is a powerful sales and marketing tool. In fact, it might surprise you that email marketing, when done right, has the highest ROI for your marketing dollar. ” According to VentureBeat, email is the channel generating the highest ROI for marketers.

8 Killer Email Marketing Strategies that Boost Conversions

Connext Digital

Email marketing as a sales strategy is still the most effective way to obtain, and retain, new customers. For purchases made from receiving a marketing message, it has the highest conversion rate , which is 66%, when compared to other channels like social, direct mail and more. Statistics show that 74% of adult smartphone users prefer email to send or receive communication. Here are eight killer email marketing strategies to help you achieve your goals: 1.