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The 5 Biggest Email Marketing Fails and How to Avoid Them

Pipeliner

Among the best methods to stay connected to your consumers and boost your financial return is through email marketing campaigns. In fact, statistics indicate that you can anticipate a mean ROI (Return on Investment) of $42 for each dollar invested in email marketing. Let’s get started! Lack of personalization.

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Prevent Lead Leakage in Your Sales Funnel (video)

Pipeliner

The Remedy: Uniform Processes and Technology Integration To effectively prevent lead leakage, Jason advocated for the implementation of a uniform sales process across the organization. This can help businesses identify areas for improvement in their email marketing strategies.

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Troubleshoot Your Troubles: Diagnosing & Fixing Common Small Business Digital Marketing Issues

BuzzBoard

Hopping onto the newest online trends without a solid strategy can lead small businesses to misunderstand the success of their marketing efforts. If a small business limits itself to one or two methods, it risks inaccurate evaluation of marketing results or neglecting vital customer segments.

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Your Email Campaign is Trying to Tell You Something

Appbuddy

Surely your email service provider (ESP) tells you basic information like how many emails you sent, how many were delivered, how many bounced (maybe even whether the bound was hard or soft), and how many people opened them when they arrived. But your ESP’s email metrics are only the tippy top of the performance iceberg.

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Dell ChangeBase Value Estimator (powered by Alinean)

The ROI Guy

Dell needed to prove to frugal IT executives that it’s ChangeBase solution, providing fast compatibility assessments, automated testing / remediation and seamless virtualization, could help reduce application and Windows 7/8 migration risks.

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Five Ways to Avoid Getting Burned by Outsourced B2B Sales Lead Generation

Pointclear

It has just been ruined by snake oil lead generation firms (for those of you younger than I am, and that would be most of you, snake oil is defined as: a substance with no real medicinal value sold as a remedy for all diseases). we give growing companies an unfair advantage to beat revenue goals.

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SOS! My Emails Are Bouncing!

Appbuddy

Email bounces are among the most dreaded outcomes for email marketers—especially when they’ve previously enjoyed normal delivery rates. . Plus, any potential revenue those emails might have earned is gone in an instant. Put on your email detective hat.

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