Sales Barrier – Lying in LinkedIn Email Marketing

Increase Sales

Yet some of those B2B professionals are 100% clueless about how to use it especially when it comes to email marketing. Whenever I accept a LinkedIn invitation I always send a LinkedIn email that: Acknowledges when we meet and asks to schedule a one on one phone call or meeting.

Email Marketing Works Provided You…

Increase Sales

Once again another email entered my In Box from someone I did not know who had subscribed me to her email marketing list without permission. Worse yet this was someone who claimed to be a social media marketing expert. Email marketing works with permission based marketing!

8 Lessons From Online Dating For Email Marketers

DiscoverOrg Sales

Earlier this year I tried my hand at email marketing here at DiscoverOrg. Not only was writing a good, short, email message to prospects difficult – it felt familiar. As a sales guy, Steve talks about getting on the phone, listening, and sharing.

Is Your Email Marketing Creating Distrust?

Increase Sales

In life and in sales, people buy from people they know and trust. So why do so many email marketing experts fail to teach this one trust building action in their hyped up, get thousands of sales leads email marketing programs?

The Implication Permission Based Email Marketing Reveals

Increase Sales

Years ago I learned to grow an email list was essential SMB marketing strategy to expand one’s marketing presence and increase sales leads through nurturing marketing. To do so required a permission based email marketing service such as A.Weber.

6 Tips For Millennial-Friendly Email Marketing Campaigns

Connext Digital

Despite persistent rumors to the contrary filtering in over the years (likely from overzealous social media converts), email marketing isn’t dead. So many information sources compete for our attention, yet the trusty email inbox remains a place of relative trust and time investment.

How Artificial Intelligence is Reshaping Email Marketing

Connext Digital

Artificial Intelligence (AI) has been significant in the advancement of digital marketing, including email marketing. Its core aspects—big data and machine learning—have been essential in the spread of AI for email marketing.

Is Your LinkedIn Email Marketing P ing People Off?

Increase Sales

So you came across someone in one of your LinkedIn discussion groups and think he or she may be a good sales lead. You craft a personal LinkedIn email message to that individual including first name and possibly even part of his or her headline.

Effective or Ineffective EMail Marketing? You Decide

Increase Sales

Several times a day I receive emails from complete strangers wanting me to consider their solutions. The first problem they have with their email marketing is they are complete strangers. Sales Training Coaching Tip: People buy from people they know and trust. For example, I recently received this email: Hi Leanne (this was one of the few employing email marketing to actually use my first name and spell it correctly – Win 2 points).

Simply Speaking Email Marketing May Turn Off Sales Referrals

Increase Sales

Being connected within the sales community, I receive a lot of emails. This past week I received an email from a colleague who was seeking either my direct business or sales referrals. The content of his email (see below) took me by surprise because we had actually spoken.

How to Improve the Customer Journey with Email Marketing

Connext Digital

As marketers, it’s your job to utilize multiple channels since customers look at many different places to find what they want. You must identify the stages of the customer journey and use email marketing in every stage to ensure your customers take the path you desire. This also helps you determine how your email marketing services can be optimized to hit your goals. This is a huge opportunity to turn them into email subscribers through signup forms.

6 Segmentation Strategies to Increase Your Email Marketing Conversions

Connext Digital

There’s no doubt that email marketing is still effective. A recent study even found that “44% of email recipients made at least one purchase in the last 12 months based on promotional email.” However, a one-size-fits-all email message doesn’t work anymore.

5 Proven Tactics That Will Boost Your Email Marketing ROI


Email is an essential part of every digital marketing strategy in today’s era; no matter whether you’re an SMB or enterprise business. The answer is the success in email marketing, as with most things in life, comes down to following the golden rules.

Revamping Your Email Marketing Strategy for 2017 – Part 2

Quota Factory

In our previous post we discussed the basics for giving your email marketing strategy a makeover this year. We examined list segmentation, personalization, and mobile readiness: three very important spheres of email marketing. Email Marketing Sales Development Technology

Another One – Email Marketing Message – Bites the Dust

Increase Sales

Every day my inbox is crowded with poorly constructed email marketing messages with everyone looking to sell me something. These folks are still engaged in product based or sales based marketing instead of education based marketing. Here is the email marketing message I received with my initial gut reaction in red. Hi Leanne, (This suggested the person knew me compared to all those emails with Hi, etc.). Credit

4 Essential Email Marketing Tips to Know for 2018 + More

The Center for Sales Strategy

4 Essential Email Marketing Tips to Know for 2018 — Salesforce. A lot has changed in email marketing over the last year. You need practical, actionable ways to revitalize your email marketing over the coming year. Here are four ways to boost your email marketing strategy in 2018. inbound marketing Sales Wrap-upWe hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week!

Permission First, Confirmation Second, Email Marketing Third – Friday’s Editorial

Increase Sales

Several years ago I heard all about the importance of building your on line email marketing lists. These were your goldmine as to how to increase sales. People still fail to remember people buy from people they know and trust ( sales buying rule #1).

6 steps to effective email marketing for mortgage lenders


In a recent study conducted by Ellie Mae on communication preferences in the mortgage industry, the number of borrowers who find email intrusive has grown over the last 5-10 years. In order to maintain a positive relationship with prospects or customers any email sent must be relevant and important to the receiver. While email is one of the most important tools a loan officer has, not every loan officer is using it safely.

7 Powerful Tips to Re-engage Cold Leads with Email Marketing

Connext Digital

A simple solution is through email marketing services. With opportunities to cultivate a personalized customer experience, email marketing has proven to be one of the best tools to nurture and re-engage leads. In fact, marketers see a 45% increase in ROI when using email campaigns specifically to nurture leads. . Email Marketing Strategies to Warm Up Cold Leads. Study your email marketing data and define who your stale leads are.

Stay Engaged with Borrowers Using Email Marketing


One of the biggest struggles today’s lenders have is shifting from a refi market to a purchase market. Fortunately, using email marketing can be an effective tool to sustain continuous awareness in both borrowers and referral partners.

Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

Sales Hacker

Summary: You may have heard of persona-based emails , but are you using the technique for all it’s worth? At least 69 percent of businesses invest significant time and money into email marketing, according to a recent survey by business news website The Manifest.

Effective Email Marketing in an Age of Compliance


Effective email marketing can make all the difference for your business. As one of the most important tools a loan officer has, it’s important to understand how to properly email in order to reap its benefits.

8 Killer Email Marketing Strategies that Boost Conversions

Connext Digital

Email marketing as a sales strategy is still the most effective way to obtain, and retain, new customers. For purchases made from receiving a marketing message, it has the highest conversion rate , which is 66%, when compared to other channels like social, direct mail and more. Statistics show that 74% of adult smartphone users prefer email to send or receive communication. Here are eight killer email marketing strategies to help you achieve your goals: 1.

6 Steps to Improve ROI of your Mortgage Email Marketing


Email is a powerful sales and marketing tool. In fact, it might surprise you that email marketing, when done right, has the highest ROI for your marketing dollar. ” According to VentureBeat, email is the channel generating the highest ROI for marketers.

2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

DiscoverOrg Sales

Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with “its always been hard.” What’s an email sender reputation? Why is email sender reputation important? “A

GDPR for Outbound Marketing (Cold Email Marketing)


With merely a few days left for it to get implemented, it is required for the US companies to put a plan in place well in time for their Outbound Marketing Practices. Consumers also hold the right to object about how their data is being used and that includes direct marketing. In case, companies automatically process data to make assumptions about a person for marketing, they can also object to profiling. Will GDPR Kill Outbound Marketing? Written By. Rahul Thakur.

When an Email Marketing Tool Isn’t Enough


There’s no doubt that email marketing is a critical component of marketing automation, but it’s definitely not the only thing that a marketing automation platform accomplishes. Email Marketing vs. Marketing Automation: What’s the Difference?

Probably The Worst Email Marketing Campaign I’ve Gotten

Partners in Excellence

I’ve refrained for some time whining about bad marketing. ” It would be unfair, though possibly not unreasonable, to use a bad marketing campaign from and industrial products company, or a an ERP software company, or similar organizations. They simply may not know what “good marketing” looks like. For example, marketing services companies should know what great marketing looks like and execute it themselves in everything they do.

Factors That Contribute To Email Marketing Success

Jonathan Farrington

Social media marketing and mobile marketing campaigns are getting all the attention. In the vanity, email marketing may look useless, old fashioned and simply dead to you. An infographic from Monetate shows that spending on email marketing is projected to rise to $2.5

Cat Meme Queen Strikes Again: Bad CRM Data Quality is Even Worse Than You Think

DiscoverOrg Sales

Cat Meme Queen, CEO at : That’s a potential title and email domain that could be entered into your web form fill to get that ebook or whitepaper you promised. Bad fill-form data hurts email deliverability. This is already a headache for marketers, as 2.1%

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8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

DiscoverOrg Sales

Basho emails aren’t just alive and well – they’re thriving. But to crush cold email outreach, you have to do it right. What is a BASHO email? Great sales emails typically reflect a deep understanding of who the prospect is and what they care about.

5 Cold Email Plays for Account-Based Sales

DiscoverOrg Sales

Account based sales development is a sales process specifically designed for selling to enterprise companies. Cold email. Cold email most certainly should be incorporated into an account-based sales strategy. Personalize your cold email. Cold email CTAs.

Pitch Perfect: Selling to the Chief Marketing Officer

DiscoverOrg Sales

They delete your emails. What does it TAKE to sell to the Chief Marketing Officer? Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. CMOs share responsibility for sales revenue goals.

Year-end Blog Roundup: Most Popular Blogs of 2018

DiscoverOrg Sales

In spite of GDPR, in the face of market turmoil, and despite an increasingly complicated tech stack, this year has shown us that high tides really do lift all boats. GDPR for Sales and Marketing. 8 Ways to Use BASHO Emails in Cold Email Outreach. Is Cold Email SPAM?

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How Prospecting is Like Online Dating: 5 Mistakes Online Daters Can Teach Salespeople

DiscoverOrg Sales

We’re convinced that prospecting is a lot like online dating, the mistakes online daters make provide great illustrations to help get more leads, sales, or fill open requisitions. Scripted sales pitches, default LinkedIn invitations, and spammy email campaigns are just the start.

Pitch Perfect: Selling to Legal Operations

DiscoverOrg Sales

If you sell services or technologies to the legal department, you’ll want to catch this: We’re partnering with author and sales speaker Jill Konrath to interview the Director of Legal Operations, Dana Huppert , at Synchronoss Technologies to dig into the pains and purchases of this role.

2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results.

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Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

But if the person doesn’t seem interested, many sales and marketers turn their attention toward existing customers. You have to bring in more marketing qualified leads. Engage these good-fit prospects via email, PPC ads, or social media. Re-target through email.

Why That Bargain Contact List You Bought is a Sales Dead End

DiscoverOrg Sales

Here are just a few ways that unverified bargain contact lists can lead to sales drought rather than providing that rainmaker resource you wanted. Your Email Campaign is Bound to Get Shut Down. Email marketing providers take the quality of your contact lists seriously. When email deliverability is weakened , your whole sales funnel loses its impact and unverified contact lists get email campaigns off to a bad start.

The Power of Sales Intelligence #3: Lead generation

DiscoverOrg Sales

While there are many different kinds of lead generation – content marketing, advertising, SEO, email campaigns, cold calling, list-buying, hosting events, and attending tradeshows, just to name a few – a sales and marketing intelligence tool is great for discovering new, quality leads, quickly, as well as enhancing your other lead gen efforts. This comes in handy when trying to maintain a pipeline of marketing-qualified leads (MQL) all year long!