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Big Data and Your Email Marketing Campaign

Zoominfo

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

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Strategic Email Marketing Drives Breakthrough Customer Retention Results

SalesFuel

Specifically, they should be using one that includes strategic email marketing. Strategic Email Marketing Drives Breakthrough Customer Retention Results Why Use a Cross-Channel Marketing Approach? The top five channels among B2C brands include: Email: 89.6% Email’s Influence Email is how 13.2%

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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

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Inbox Magic: Email Marketing Strategies that Convert Small Business Owners

BuzzBoard

Exploring the Potential of Email Marketing for Small Businesses Tapping into email marketing’s potential can revolutionize small businesses. This tool is indispensable for salespeople at digital marketing agencies focusing on local and small businesses looking to streamline their operations.

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Email Marketing: Case Studies and Best Tools to Grow Your Open Rate

Nimble - Sales

With the number of email users at more than 2.5 billion, email marketing can reach more potential customers than any other form of marketing. Email marketing is one of the most cost-effective digital marketing strategies which offers a high return on investment.

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5 Reasons Why Your Email Marketing Is Falling Short

Sales and Marketing Management

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. This may be because people have email fatigue, thanks to overflowing inboxes and endless untargeted vies for their attention. It’s annoying your intended audience.

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List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. Final Thoughts: Email Marketing List Segmentation.

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