8 Lessons From Online Dating For Email Marketers

DiscoverOrg Sales

Earlier this year I tried my hand at email marketing here at DiscoverOrg. Not only was writing a good, short, email message to prospects difficult – it felt familiar. will always yield more and better responses whether you’re trying to get a date or a response to an email.

List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone.

All Data is Not Created Equal: Independent Case Study Proves Why Quality Beats Quantity

DiscoverOrg Sales

For years, sales and marketing teams have been spending money to buy lead generation tools and contact data to grow their email marketing database. Join the webinar: All Data is NOT Created Equal : An Independent Case Study Comparing ZoomInfo and DiscoverOrg Email Accuracy.

Email Marketing: Emerging Trends to Survive 2019 and Beyond

Connext Digital

Email is not dead. Currently, it’s still one of the best channels to get your marketing material across, and it remains as one of most essential assets of a digital marketer. For starters, return on investment (ROI) for email marketing is at an all-time high of 3,800%.

List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone.

6 Segmentation Strategies to Increase Your Email Marketing Conversions

Connext Digital

There’s no doubt that email marketing is still effective. A recent study even found that “44% of email recipients made at least one purchase in the last 12 months based on promotional email.” However, a one-size-fits-all email message doesn’t work anymore.

Why Your Email Marketing Is Ending Up in the Trash

Connext Digital

Anyone with an active email address has at one point come across messages trying to promote a certain kind of product or service which, more often than not, go directly into the trash folder. As an email marketer, this makes you ask yourself if you are actually employing effective strategies for your email marketing services. How important is this kind of digital marketing strategy, anyway? Thus, emails end up in the trash folder.

5 Email Marketing Myths for the Modern Marketer

Zoominfo

The online marketing world contains an abundance of conflicting information about email marketing. As misinformation spreads, marketers must be wary of common email marketing myths that can hinder their long-term growth. B2B Marketing

7 Powerful Tips to Re-engage Cold Leads with Email Marketing

Connext Digital

A simple solution is through email marketing services. With opportunities to cultivate a personalized customer experience, email marketing has proven to be one of the best tools to nurture and re-engage leads. In fact, marketers see a 45% increase in ROI when using email campaigns specifically to nurture leads. . Email Marketing Strategies to Warm Up Cold Leads. Study your email marketing data and define who your stale leads are.

How Data Cleansing Can Boost Your Email Marketing ROI

Connext Digital

Fundamental to the success of any email marketing campaign is a healthy subscriber database. This pertains to all the user data you’ve gathered through your analytics platform, as well as the contact information and email address. But, no email address is permanent. People change jobs, move to different locations, delete email accounts due to spam, or even switch email providers. This contributes to the progressive decay of your email list.

6 steps to effective email marketing for mortgage lenders

Velocify

In a recent study conducted by Ellie Mae on communication preferences in the mortgage industry, the number of borrowers who find email intrusive has grown over the last 5-10 years. In order to maintain a positive relationship with prospects or customers any email sent must be relevant and important to the receiver. While email is one of the most important tools a loan officer has, not every loan officer is using it safely.

Can Case Studies Help Your Business?

Fill the Funnel

For example, email marketing is a powerful tool to help you connect with your prospect and sell your products or services. Case studies often serve a different business building purpose than email. What Is a Case Study? Why Use Case Studies?

Case Study: How Vocera Communications Increased Email Deliverability to 99.2% In Just Three Months

LeadGnome

LeadGnome’s email mining service was the solution for both. Download the case study below to learn more! Download Case Study The post Case Study: How Vocera Communications Increased Email Deliverability to 99.2%

Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

Sales Hacker

Summary: You may have heard of persona-based emails , but are you using the technique for all it’s worth? At least 69 percent of businesses invest significant time and money into email marketing, according to a recent survey by business news website The Manifest.

6 Steps to Improve ROI of your Mortgage Email Marketing

Velocify

Email is a powerful sales and marketing tool. In fact, it might surprise you that email marketing, when done right, has the highest ROI for your marketing dollar. ” According to VentureBeat, email is the channel generating the highest ROI for marketers.

What is Dead May Never Die: Email Marketing Endures (Even through the Long Night)

EyesOnSales

Unlike the hit HBO show with dragons, dire wolves and white walkers, winter is not coming for email marketing. Like the various kings and queens of a well-loved land, there’s no shortage of platforms and providers vying for the marketing throne.

2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

DiscoverOrg Sales

Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with “its always been hard.” What’s an email sender reputation? Why is email sender reputation important? “A

Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

But if the person doesn’t seem interested, many sales and marketers turn their attention toward existing customers. You have to bring in more marketing qualified leads. Engage these good-fit prospects via email, PPC ads, or social media. Get the study: Why Didn’t They Buy?

2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results.

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Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

But if the person doesn’t seem interested, many sales and marketers turn their attention toward existing customers. You have to bring in more marketing qualified leads. Engage these good-fit prospects via email, PPC ads, or social media. Get the study: Why Didn’t They Buy?

Year-End Roundup: Top 10 Most Popular Blogs of 2017

DiscoverOrg Sales

An acquisition, sales and marketing tips, and thought leadership that often bucks the trend. VIDEO] How to Get 30% Response Rates with Prospecting Emails. If you spend a lot of time thinking about how to give that prospecting email a fresh spin, we’re right there with you. We’ve got the prospecting email down to a science. Learn The Truth About Cold Email from our resident expert.). For the complete study, download The B2B Buyer Persona here.

What Wasted Time Actually Reveals

Increase Sales

Would you believe checking email (both work and personal) is consuming 6.3 This email marketing and time management research also suggested that 30% of those surveyed check their email in the morning while still in bed. Checking email becomes our excuse not to work.

LeadGnome Case Study: Vocera Communications Increases Email Deliverability To 99.2% By Mining Emails

LeadGnome

A new case study reveals how Vocera Communications leveraged LeadGnome’s reply email mining service to increase their email deliverability in just three months. We had no idea how many great leads we would get from LeadGnome as a result to our email campaigns.

How Data is Democratizing Growth and Driving Disruption

DiscoverOrg Sales

Startups and challengers—even those with disruptive offerings—faced a significant uphill battle to win new business at scale and steal market share from industry leaders, because they had limited visibility and access to buyers. From high-growth companies MongoDB, Cloudera, Birst, Actifio, and DiscoverOrg, come first-hand insights on finding success through high-quality sales and marketing intelligence.

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Foo Really, A Viable Keyword?

Increase Sales

Would you open an email with the word “Foo?” ” According to an Adestra study that analyzed the email subject lines for over 2.2 billion emails, the keyword “foo” had a higher industry open rate by 12%.

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Forrester Predicts the Death of 1 Million Salesmen by 2020: Henry Schuck Disagrees

DiscoverOrg Sales

Or at least that’s what a recent report by Forrester Research, an independent and leading research company in the marketing and technology space, has predicted. Consider Marketing Technology vendors and their target audience: marketers. By 2020, the B2B SALESMAN WILL BE DEAD.

Growth Begins with Data—and Your Competitors Already Know It

DiscoverOrg Sales

Sales and marketing intelligence providers now offer verified direct-dial phone numbers, email addresses, and detailed org charts that give sales reps the ability to break through barriers and connect directly with buyers. DemandBase quotes a SiriusDescisions study, which found that 70% of B2B companies have staff that are fully or partially dedicated to driving ABM-specific programs. According to Hubspot, only 3% of the market is actively ready at any moment.

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[VIDEO] Top Qualities of High-Growth Companies: A Conversation with Henry Schuck

DiscoverOrg Sales

Join DiscoverOrg CEO Henry Shuck and Justin Withers, VP of Product Management and Marketing, for a conversation about what drives high-growth companies. It showed the concrete steps that a sales leader or a marketing leader can put in place to accelerate growth in the years to come. Two: The relationship to the technologies that companies are using to enable and accelerate growth within their sales and marketing teams. Qualities of high-growth sales and marketing teams.

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Salesfusion-Sponsored Study Points to Pain in B2B Lead Generation

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Marketing Blog News Lead Management Lead Scoring [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].

The One Email Rule You Absolutely Can’t Break

The Sales Hunter

More and more email is being viewed on smart phones, and that means people are typically spending less time deciding if they want to even open the email. The criteria for opening the email, of course, starts with who it is from.

Infographic: Sales Processes that Boost Conversion

Velocify

A new Leads360 study shows a sales process that drives speed-to-call is critical, with leads contacted in under a minute yielding 391% improvement in conversion. CRM Dialer Software Infographic Lead Management Sales Automation call tracking email marketing lead distribution Marketing sales 2.0

3 Quick Fixes To Improve Your Database Marketing

LeadGnome

While the term covers a broad range of marketing initiatives, at its heart, any form of database marketing is only as good as the health of your… well, data! Whether you’re sending emails or mailing postcards, inaccurate data can tank your database marketing efforts.

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LeadGnome Case Study: QuickMobile By Cvent Mines Email Replies To Enhance 75%+ of Existing Leads

LeadGnome

A new case study reveals how QuickMobile by Cvent leveraged LeadGnome’s reply email mining service to update existing leads with fresh data and generate new leads at a low CPL. News Case Studies

How Timing Is Everything in Social Media Marketing

Increase Sales

As they say “timing is everything” and that is true even in social media marketing when looking to: Credit www.sxc.hu. When compared to a study conducted in October of 2012 by GetResponse , there is a dramatic drop off between Facebook social media marketing and email marketing. Within the first hour of receiving an email, there exists a 23.6% email open rate.

Nurture inactive inquiries to boost enrollment rates

Velocify

Yet a new study shows there is an opportunity to boost enrollment rates simply by re-engaging inactive prospects. Education email marketing enrollment management enrollment rates for profit higher education Lead Management nurture emails

We Analyzed 1,000 Emails & Voicemails to Understand How the Top SaaS Companies Chase Enterprise Deals.

Openview

A new study from Process Street in partnership with sales email tool PersistIQ reveals the inside sales outreach of the world’s 281 top SaaS companies, and how they respond when a high-ticket lead (in this case, we used Vodafone) signs up for a free trial or demo.

October 2018 B2B Blog Post Round-Up

Zoominfo

This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. 1. The Beginner’s Guide to an Email Marketing Audit. One such strategy is email marketing. What is an email marketing audit?

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How to Avoid the Spam Folder [8 Things Which Will Not Land You in Spam]

LeadFuze

Whether you are an independent blogger, an eCommerce store representative or a marketing expert, a chance is that email marketing matters to your cause. According to reports, the average RoI of email marketing investments currently sits at 3800%.

Video: LeadGnome 90-Second Nugget E3 – Mining Sales-Ready Leads From Email Replies

LeadGnome

When you send an email marketing campaign, what’s the most common type of reply that hits your inbox? In studying data from real LeadGnome customers, I’ve found that more than half of OOOs contain alternate contacts. Ready to learn more about reply email mining?

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6 Ways to Re-Engage Inactive Email Subscribers

Zoominfo

If you’ve worked in marketing for any length of time, you know a large email list isn’t an indicator of a successful email marketing program. But, surprisingly, only 57% of marketers actually use this type of campaign ( source ). Send personalized emails.