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Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. Learn how these factors impact your prospecting, and what you can do to yield better outcomes in sales. #1: Stale data and lack of differentiation could be two major culprits.

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8 of the Most Difficult Types of Prospects (& How to Deal With Them), According to Real Sales Leaders

Hubspot Sales

Here it is: Prospects aren't always easy to deal with. So to help you get a sense of the kinds of buyers you need to look out for (and what to do when you‘re dealing with them), we asked some sales leaders for their takes on the most difficult types of prospects to work with and how to engage with them effectively. You're welcome.

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The Top 8 Challenges of Prospecting and How to Conquer Them

Crunchbase

From identifying potential customers, to finding quality leads and maintaining a healthy pipeline, sales prospecting is vital to the success of your business. Successful prospecting requires time management skills, a proactive mindset and the ability to communicate effectively. That’s not to say it’s without its challenges, however.

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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

A joint effort attracts the right kind of leads, with the sales team focusing its energy on prospects with the highest likelihood of conversion. However, prospects often show their peak interest during these campaigns. Measure the respective goals and incentives for sales and marketing.

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How healthy is your office?

Sales and Marketing Management

Macomber and Allen say the green building movement of the early 1990s that led to LEED (Leadership in Energy and Environmental Design) certification provides valuable lessons for a similar push for certifying healthy buildings. The problem of split incentives. Getting beyond green.

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Why Your Client Doesn't Need the Rebate

Selling Energy

Have you ever encountered a prospect who would only approve a project if it qualified for a rebate or incentive? Perhaps they said something like, “Efficiency upgrades used to make sense when there were a lot more rebates. If you can’t get me a rebate on this project, I’m not interested.”

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The Beginner’s Guide to Referral Marketing

Zoominfo

Not every referred prospect will become a customer, but the increased conversation about your company and products will strengthen your brand and help maximize your reach. When you consider the above benefits, it becomes apparent that the time and energy you put into your referral marketing program will more than pay off.

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