Selling Energy

JANUARY 17, 2023

Every now and then I’m asked about the best way to approach energy in colleges and universities. They might seem sprawling, intimidating and complex; however, I’ve discovered some ways to get their leadership’s attention and make things happen.

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Energy Marketing Sales 79

Selling Energy

DECEMBER 23, 2022

I was asked about prospects who say “no” to efficiency because of a misplaced emphasis on energy compliance. Their specific question was, “How do you convince a prospect to explore and invest in efficiency when their boss is just preoccupied with meeting local energy-efficiency benchmarking requirements?”.

Energy 77

Energy Prospecting Meeting Marketing 77

Selling Energy

SEPTEMBER 5, 2023

A casual observer would assume that “vendors” and “contractors” sell energy efficiency projects to multifamily building owners. In reality, the energy managers and other internal champions connected to those buildings wind up doing most of the “selling.”

Energy 70

Energy Proposal Engineering Vendor 70

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

Sales 2.0

JANUARY 25, 2024

Up to this point many of the tools available to sales teams have encouraged volume-based sales techniques, like mass emailing and cold calling. For many, this means learning new skills and processes—no more relying on a sales development team or their marketing department for all their leads.

Lead Rank 195

Lead Rank Fashion Cold Calling Call-back 195

Pipeliner

JULY 30, 2023

I just listened to this mind-blowing podcast episode discussing the current state and future of the electric vehicle market, renewable energy, and the challenges we face. The episode starts with John Golden introducing Richard Flentge, and they dive right into the electric car market and the infrastructure challenges it faces.

Energy 52

Energy Face-to-face Banking Consumer 52

Pipeliner

JUNE 30, 2023

The Power of Positive Intentions and Quantum Energy Frequencies for a Healthier You Are you tired of relying on medication to solve your health problems? In a recent podcast episode, Rob Rene, founder of Qi Strong , shared how he transformed his health by using all-natural solutions, including quantum energy frequencies.

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Energy Video Intent Positioning 52

Selling Energy

JANUARY 17, 2023

Every now and then I’m asked about the best way to approach energy in colleges and universities. They might seem sprawling, intimidating and complex; however, I’ve discovered some ways to get their leadership’s attention and make things happen.

Energy 52

Energy Marketing Sales 52

Sales and Marketing Management

JULY 12, 2022

Inefficiency in any stage of your sales cycle robs your team of valuable time and energy, and ultimately negatively impacts forecast accuracy. Here are five tangible tips for shortening the sales cycle. The post 5 Tips for Shortening the Sales Cycle appeared first on Sales & Marketing Management.

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Sales Cycle Forecasting Energy Sales 218

Pipeliner

APRIL 17, 2023

Look no further than becoming your own Chief Energy Officer. Marran, who coined the term Chief Energy Officer, works with CEOs, managers, and corporate athletes to help them perform at their best by prioritizing their energy levels. But how can you become more self-aware and recharge your energy systems?

Energy 52

Energy Video How To Exercises 52

Rob Jolles

MARCH 25, 2022

At this point, it’s just about the same as a live delivery, except for one thing; energy. I put out as much energy as I can possibly muster for a virtual delivery, but like my other brothers and sisters in the presentation business, I drive my words, facial expressions, and movements to the blue light that resides on top my monitor.

Energy 52

Energy Airlines Hotels Call-back 52

Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? Marketers can use buyer personas to build content strategies that speak directly to their targeted audience, and therefore build trust and reliability with customers. Understand Your Target Market.

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Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

Pipeliner

SEPTEMBER 14, 2021

In this Expert Insight Interview, Olly Wood discusses health, performance, and energy. During this time, people often realize that when their energy levels go up and inflammation markers go down across the board, thanks to exercise, their mood improves, and their mental wellbeing is enhanced overall. Mood Improvements.

Energy 52

Energy Video Exercises Channels 52

MarketJoy

JANUARY 11, 2021

Many of the Oil & Energy businesses that we work with don’t just want one-off, short-term relationships with their clients, they want to build repeat business. The post Success Story | Oil & Energy Company appeared first on MarketJoy.

Energy 52

Energy Company Case Study Sales Qualified Lead 52

BuzzBoard

APRIL 9, 2024

Introduction to Account-Based Marketing (ABM) for Digital Marketing Agencies Digital marketing agencies aiming to streamline their sales efforts should consider implementing account-based marketing (ABM). For a digital marketing agency, understanding that ABM is primarily a B2B marketing strategy is vital.

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Account Based Marketing Ideal Customer Profile Sales Qualified Lead Lead Rank 52

SBI Growth

FEBRUARY 25, 2019

Too often marketing leaders focus their digital initiatives on one thing: lead generation. So, if you’re like most CMOs, you’re investing a lot of time and energy into your website, marketing automation platform and maybe some tools to provide enhanced.

Lead Generation 196

Lead Generation Energy Marketing Tools 196

Selling Energy

APRIL 26, 2023

You may recall a blog I wrote about the importance of following up with your customers after project completion (see “ After Project Completion: Why You Should Follow up Immediately ”).

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Benefit Energy Follow-up Customer 73

Pipeliner

OCTOBER 16, 2020

In this Expert Insight Interview, Jodi Hume discusses decision fatigue and energy management. How to manage energy. Importance of energy capital. Energy Management. Those little moments of joy that nurture our brain and soul will help us to get our creativity, productivity, and energy back on the track.

Energy 52

Energy Video Face-to-face Call-back 52

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds.

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Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 99

Steven Rosen

MARCH 2, 2023

5 Ways to Stay Inspired Paul Smith is the Sales Director of a leading technology company. He has been in the industry for the last ten years and has been a star in various sales and marketing roles. Having just gone through a sales force downsizing, Paul has adopted an inspirational leadership style.

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Hiring Face-to-face SAP Energy 227

Selling Energy

JANUARY 6, 2023

For years, marketing techniques have been moved online. Jargon, yardsticks, metrics, and segment-specific “sound bites” connecting energy solutions with what your prospects actually care about are key to effective online outreach.

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Marketing Segment Energy Competition 78

Sales and Marketing Management

OCTOBER 5, 2020

Author: Brandon Brown Today, most marketers and salespeople agree that we need to build relationships with our customers. But many of those same marketers and salespeople are implementing old-school marketing tactics that bombard consumers with unwanted ads and clickbait. Two words: influencer marketing.

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Influencer Marketing How To Face-to-face 194

Allego

MARCH 7, 2023

Product marketers play a critical role in any company’s success. They’re conduits of information and the connective tissue between product developers, the marketing team, and the sales force. If you’re tired just reading that list, imagine how product marketers feel. They don’t have time or energy to waste.

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Marketing Sales Enablement Collateral Microsoft 115

Sales and Marketing Management

JUNE 12, 2017

The best marketing minds are like that – a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. Here tonight,” he said, “we have apple and orange.

Marketing 219

Marketing SAP Analytics Webinar Metrics 219

Sales and Marketing Management

SEPTEMBER 7, 2020

Author: TJ Macke For marketers, obsessing over outbound strategies isn’t necessarily a bad thing. You may notice that your campaigns move too quickly or slowly, indicating that your marketing team has become distracted. If you’re going to obsess over B2B outbound marketing strategies, try fixating on the right ones.

Outbound 177

Outbound Marketing Ideal Customer Profile Campaigns 177

Smooth Sale

MARCH 9, 2024

Photo by ELG21 via Pixabay Attract the Right Job Or Clientele: What Do Buyers Want Regarding House Sales In 2024? From eco amenities to cutting-edge home systems, being aware of these trends can help you stand out in the market and begin the journey associated with listing your luxury beachfront home.

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Buyer Real Estate Hiring Trends 96

Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and

Marketing 226

Marketing Telemarketing Scale Education 226

Zoominfo

AUGUST 3, 2022

All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.

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Top of Funnel Marketing Advertising Advertising 130

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? How to Build Marketing Personas Marketers can use buyer personas to build content strategies that speak directly to their targeted audience, and therefore build trust and reliability with customers.

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Ideal Customer Profile Buyer Persona Marketing How To 130

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 335929 Other Communication & Energy Wire Manufacturing. 425110 Business to Business Electronic Markets.

Chemicals 204

Chemicals Transportation Automotive Marketing 204

Zoominfo

JUNE 14, 2022

Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Sales and marketing tech stacks have swollen, with dozens of conflicting tools promising greater efficiency, accelerated growth, and higher revenue. The result? But it doesn’t have to be this way.

Ideal Customer Profile 130

Ideal Customer Profile Hiring Marketing Face-to-face 130

Sales 2.0

FEBRUARY 15, 2023

This is the second in a series of interviews I am conducting with subject matter experts and practitioners in the sales profession. I am examining where we are today with AI in sales and where we are going. Paul is the Director of Field Enablement at Groove , a leading sales engagement platform.

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Conversion Amdocs Forecasting Territories 195

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Other industries with strong funding in 2020 included the pharmaceutical and energy fields. These businesses outstripped mid-market firms when it comes to product launches over the past three years.

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Nonprofit Hiring Marketing Face-to-face 246

Zoominfo

MAY 31, 2022

Total Addressable or Available Market, also referred to as TAM, is a monetary value that represents all of the selling opportunities for your organization. Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. What is a Total Addressable Market? Highlights What is TAM?

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Analysis Marketing Vendor How To 130

Selling Energy

JANUARY 29, 2019

It can provide a better financial return than the stock market, the money market, a certificate of deposit or a bond. So, what about investments that improve that already attractive investment’s energy efficiency? Your own home can be one of your best investments.

Energy 40

Energy Marketing Sales 40

The Pipeline

MAY 25, 2020

Sales Scrum Podcast Episode #11 – Guest Steve Gielda. Having conducted post-mortems on enterprise-level deals for leading companies, Steve shares what he has learned over the years, and more importantly, some actionable insights that will boost you in all markets. Focusing your energies on high-impact opportunities.

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Social Selling LinkedIn Energy Enterprise 391

Pipeliner

AUGUST 6, 2020

In this Expert Insight Interview hosted by John Golden, Dewitt Jones discusses how people can refocus themselves with more positive energy to emerge stronger from uncertain times both professionally and personally. The important question for people to ask themselves is whether their vision gives them the energy or takes energy away from them.

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Energy Positioning How To Social Selling 52