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How AI is Unlocking the Full Potential of Account-based Marketing for SaaS

BuzzBoard

With software consumption heavily skewing towards SaaS and subscription-based pricing, the lifetime value of enterprise accounts is tremendous for providers that can continually deliver ROI. The guiding principle of hyper-personalization is infusing customized messages and offers tailored to what an account cares about in their context.

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Highspot Appoints Graham Younger as President of Field Operations to Drive New Phase of Growth

Highspot

Highspot recently delivered its Spring ‘23 release , bringing customers new product capabilities and service offerings that infuse sales processes with operational rigor.

Scale 96
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Uncovering Large Sales Team Pain Points for Leveraging AI

BuzzBoard

Plus, the intricacies of scaling up a sales team to an enterprise-level size introduces entirely new categories of operational and management headaches unseen in smaller outfits. Institutional knowledge holes arise as reps receive limited continuous training and coaching, especially when managers chase quotas rather than develop skills.

Scale 89
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Highspot Launches New Capabilities to Increase Operational Rigor

Highspot

Major advances include: generative AI for sales enablement, enterprise-class training and coaching, and ​​services and success resources that empower revenue teams to scale what good looks like in business-to-business (B2B) selling.

Scale 98
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How Powerful are Your Conversations with Customers in Crisis?

Miller Heiman Group

Sales organizations can elevate their enterprise sales strategy by adopting a sales methodology designed to improve sellers’ conversational skills. Perspective is an incredibly difficult and nuanced skill to master, but it’s essential for sellers to learn how to infuse it into buyer interactions.

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Mastering Sales ROI in Manufacturing: The Art and Science Behind Sales Forecasting

SugarCRM

Sales Forecasting: What Is It and Why It Matters for Manufacturing Enterprises? Manufacturing enterprises face different challenges than traditional retailers. At SugarCRM, we infused predictive analytics into our Advanced Forecasting Module. So, buckle up, and let’s get started!

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What Are Ai-Driven Sales Insights?

BuzzBoard

AI-oriented technological tools possess transformative advantages for small enterprises. Such AI tools generate intricate customer profiles assisting enterprises in formulating targeted marketing strategies. An influential USP encompasses using Artificial Intelligence (AI)-driven tactics to compile and scrutinize sales insights.