How AI is Unlocking the Full Potential of Account-based Marketing for SaaS
BuzzBoard
NOVEMBER 24, 2023
With software consumption heavily skewing towards SaaS and subscription-based pricing, the lifetime value of enterprise accounts is tremendous for providers that can continually deliver ROI. The guiding principle of hyper-personalization is infusing customized messages and offers tailored to what an account cares about in their context.
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