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People > Processes: A Conversation with Danielle Pata, Account Executive at Marketo

Costello

Director of Sales at DiscoverOrg, Ally Brettnacher , Senior Account Executive at Sigstr, and Simon Mutlu , Large Enterprise Accounts at Slack. Believe it or not, Danielle had zero intentions of landing a career in enterprise technology sales (or sales at all, for that matter). Be Honest With Prospects About What They Actually Need.

Marketo 75
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We Analyzed 1,000 Emails & Voicemails to Understand How the Top SaaS Companies Chase Enterprise Deals.

Openview

In this article, I’m going to condense the study down to its key elements to give a data-backed picture of how enterprise SaaS companies like Salesforce, New Relic, and HubSpot chase big deals. The top three most used marketing automation platforms among the studied companies are MailChimp (49%), Marketo (21%), and HubSpot (19%).

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Defining the Real Buyer

Sales and Marketing Management

For example, one study by Marketo found that 79% of buyers “are only likely to engage with a brand… if those promotions are directly tied to how they have interacted with the brand previously.” This is as true for business-to-business buyers as it is for consumers, as Marketo notes in its 2017 The State of Engagement report. .

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The 12 Best Lead Nurturing Software Options for Your Business

LeadBoxer

Whether you’re a small business with a limited budget or enterprise-level operation, there’s a lead nurturing solution that’s the right fit for you. Act-On Source Act-On is a lead nurturing solution that caters to larger enterprises. Best of all, it offers an easier to use interface than Marketo but with just as many features.

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Mass Marketing vs. Made-to-Order: Comparing Cookie-Cutter & Customized Digital Marketing for Small Businesses

BuzzBoard

Research from Marketo demonstrates that personalized, automated campaigns realized a 77% surge in customer engagement, with targeted emails account for 58% of all revenue. CTA: Learn how our digital marketing solutions can make your small enterprise stand out from the rest. Contact us today. For further insight, check this out.

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What Are Ai-Driven Sales Insights?

BuzzBoard

AI-oriented technological tools possess transformative advantages for small enterprises. Such AI tools generate intricate customer profiles assisting enterprises in formulating targeted marketing strategies. Similarly, Marketo, another renowned digital marketing agency, has incorporated AI into its strategies.

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Cracking the Outbound Code: Proven Frameworks and Strategies (1/2)

Sales Hacker

And I see a lot of teams get this wrong, they don’t think about the fact that there’s an Enterprise motion, there’s a mid market motion and there’s SMB motion. For example, if you’re focused on Enterprise, this is a type of motion where you can apply an ABM approach. Are you doing any gift sending?