The Fundamental Error of Approach in Today’s Sales
Pipeliner
JULY 2, 2022
We have more books on sales than ever, along with unheard-of numbers of sales seminars and an amazing amount of sales training. When incorrect theory underpins the way a CRM operates and how it is used in practice, the enterprise employing it is already going in the wrong direction. It was certainly not always this way. Why no change?
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