The Two Types of Tech Companies and How Each Should Sell

Sales and Marketing Management

Epicor, for example, has long been a steady force in the enterprise software world as a focused player. Author: Adam Boggs and Andrew Dornon Ironically, the engineering advantages that distinguish many technology firms in the marketplace can be one of the biggest detriments to selling.

Insight Selling- How to sell value & differentiate your product with Insight Scenarios.

Insight Demand

” Jeff Everton, Sales Enablement and Productivity – Epicor Software. Buy on Amazon click or download Chapter One click. Book Description.

InsightSelling through StorySelling

Insight Demand

” Jeff Everton, Sales Enablement and Productivity – Epicor Software. True story. Before a meeting, a potential customer downloads, and then watches 11-videos on SAP’s CRM.