The Two Types of Tech Companies and How Each Should Sell

Sales and Marketing Management

Epicor, for example, has long been a steady force in the enterprise software world as a focused player. Author: Adam Boggs and Andrew Dornon Ironically, the engineering advantages that distinguish many technology firms in the marketplace can be one of the biggest detriments to selling.

Epicor 160

InsightSelling through StorySelling

Insight Demand

” Jeff Everton, Sales Enablement and Productivity – Epicor Software. True story. Before a meeting, a potential customer downloads, and then watches 11-videos on SAP’s CRM.

Insight Selling- How to sell value & differentiate your product with Insight Scenarios.

Insight Demand

” Jeff Everton, Sales Enablement and Productivity – Epicor Software. Buy on Amazon click or download Chapter One click. Book Description.