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The Two Types of Tech Companies and How Each Should Sell

Sales and Marketing Management

Epicor, for example, has long been a steady force in the enterprise software world as a focused player. In determining their companies’ definitions, leaders should ask themselves two questions: Does the brand have an obvious technology advantage, and are there specific industries and markets where the solution is strongly preferred?

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The Great Customer Resignation & How to Reduce Customer Churn with Craig Charlton, #211

Vengreso

Prior to joining SugarCRM in 2019, he was CEO of Oildex, a provider of financial automation software and services for the oil and gas industry, where he helped the company achieve 150% bookings growth, leading to the company’s acquisition by Drillinginfo.

Churn 132