Insight Selling- How to sell value & differentiate your product with Insight Scenarios.
Insight Demand
JANUARY 17, 2014
Selling value to B2B buyers today can feel like trying to stop a freight train that’s hurtling towards the sales graveyard of commoditization and discounting. These reasons are backed by solid research: eight neuroscience studies and 20 research footnotes. ” Jeff Everton, Sales Enablement and Productivity – Epicor Software.
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