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Get 3X B2B Marketing ROI by Nurturing Leads

Pointclear

Lead nurture can triple the return on most marketing campaigns. By nurturing leads until they’re ready to turn over to sales, an organization can eliminate wasted marketing spend and increase sales results. Successful lead generation—inbound and outbound—requires nurturing. The numbers speak for themselves.

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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #6: Nurturing Triples Marketing’s Return

Pointclear

Nurturing programs increase the overall program leads rate significantly: Standard B2B lead-generation programs produce an average 5% lead rate. Advanced lead-generation programs (which include nurturing) produce an average 15% lead rate—three times higher.

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Lead Nurturing: Triple Your Marketing Return

Pointclear

In the last blog in this series we discussed how to keep leads from being ignored and going into a black hole by using something I call the judicial branch. Today we will discuss how lead nurturing can triple the return on most marketing campaigns: Nurturing is essential for successful lead generation—both inbound and outbound.

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The complete guide to writing much better marketing emails

Nutshell

Basically every lead-generation strategy from events to discounts was just considered “marketing.”. At the risk of oversimplifying, these initiatives typically trace back to lead generation at the end of the day. Using purchased lead lists for email marketing. But is it really? Well, it’s complicated.

Marketing 143
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

I sold books door-to-door in college, and while I’m a big believer in playbooks and process, I had an epiphany while sipping lemonade on the couch of a potential buyer. She has published over 100 industry-leading research papers on the strategies, benchmarks, and best practices of high-growth sales and marketing organizations.

Hiring 130