article thumbnail

Lead Nurturing: Triple Your Marketing Return

Pointclear

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. True Nurture Opportunities.

article thumbnail

B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #6: Nurturing Triples Marketing’s Return

Pointclear

Lead nurturing triples marketing's ROI, but only if done properly. I propose that nurturing is the most underutilized marketing activity at a marketer’s disposal. Marketing Pipeline. Advanced lead-generation programs (which include nurturing) produce an average 15% lead rate—three times higher. True Nurture Opportunities.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Get 3X B2B Marketing ROI by Nurturing Leads

Pointclear

Lead nurture can triple the return on most marketing campaigns. By nurturing leads until they’re ready to turn over to sales, an organization can eliminate wasted marketing spend and increase sales results. But it’s often the most underutilized marketing activity at a marketer’s disposal. True Nurture.

article thumbnail

Content Marketing May Be Your Sales Achilles Heel

Increase Sales

Last month I had an epiphany when listening to Ari Galper ask this question about content marketing: If you are providing the answer for free in your postings, why would anyone buy from you? Now another epiphany happened. Each speech is verbal content marketing. Writing solutions is easy.

article thumbnail

Sales Talk for CEOs: Navigating the Future of Partner Selling with Cassandra Gholston (S4:Ep15)

Alice Heiman

Hear how Cassandra Gholston, CEO of PartnerTap, built a data sharing application that allows companies to leverage the strengths of their partners and expand their reach into new markets. She also shares how she overcame startup challenges in implementation and marketing and built a thriving revenue team.

SAP 62
article thumbnail

Jonathan Farrington's Blog ? My Epiphany of Almost ?Damascus.

Jonathan Farrington

My Epiphany of Almost “Damascus Highway” Proportions. Whilst I cannot claim to have experienced an epiphany of “Damascus Highway” proportions, it did cause me to make fundamental changes to the way I conducted business. Published by Jonathan Farrington at 2:12 am under General. One response so far.

article thumbnail

2 Ways to Dominate 2014 on Your Current Budget

SBI Growth

Revelations and epiphanies that seem so promising to start. 1) Sales / Marketing Budget Spend Shifts. Examine the overall sales/marketing budget spend left for 2013. Utilize the Sales & Marketing Budget Tool and Head Count Assessment to take this step. We’ve all had moments where we get great business ideas.

Salary 267