Your Best Accounts – Getting More from Less
Jonathan Farrington
JULY 7, 2021
For a long time, the only objectives I used for major accounts were very specific business objectives: “We will increase turnover by X%” or “We will introduce two new programs and increase our profitability by Y%” Then, one day, I had what could only be described as a “minor epiphany” – I began to understand that […]. (..)
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