Reimagining Events in a Hybrid World

Sales Benchmark Index

A hot topic on the minds of executives, validated by SBI’s Growth Advisory Board Program, is what the future of the workplace looks like and how to create an impactful EX and CX in a hybrid environment. Executives are looking.

4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. Organizers and speakers are reinventing virtual events.

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How to Convert Leads Using Networking at Events

KLA Group

By Kendra Olney Lee How to generate leads at events was not top of mind when I attended conferences, seminars, workshops, local gatherings, or any other professional events early in my career. The post How to Convert Leads Using Networking at Events first appeared on KLA Group - Denver.

Book Mike Brooks for Your 2021 Virtual Sales Event!

Mr. Inside Sales

Especially when you hire Mike Brooks, Mr. Inside Sales to kick off your sales event! Want an even more personalized sales conference event? The post Book Mike Brooks for Your 2021 Virtual Sales Event! Event Frontline Reps Motivating Sales Teams Sales Training

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Trigger event types

Sales 2.0

tools, like Sweetspot , the tool I wrote about in my last post, to highlight trigger events when not all trigger events are public information. The way I see it is trigger events are nearly always useful to your selling because they are changes in your buyer’s environment that can create instability and that instability can create a need that your product or service can address. Observable Trigger Events. Unobservable Trigger Events.

8 Ways Social Media Is Used to Promote Virtual Events

Sales and Marketing Management

Virtual events will endure beyond the pandemic. The post 8 Ways Social Media Is Used to Promote Virtual Events appeared first on Sales & Marketing Management. Social media marketing has become essential to boost registration and participation.

Hosting a Virtual Kickoff: 5 Keys to an Engaging Event

Sales Benchmark Index

This time last year, SBI released the research report “Sales Kickoffs are Dead,” and revealed how to host a world-class acceleration summit for your employees. The same principles still apply — create an environment that motivates your team and activates.

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A new normal for meetings and events

Sales and Marketing Management

What does it mean for business events and incentive travel programs? We spoke with Carina Bauer, CEO of IMEX Group, which connects meetings and events businesses with customers through annual tradeshows in Germany and Las Vegas.

5 Common Virtual Meeting and Event Mistakes

Sales and Marketing Management

Whether it’s meeting colleagues around the water cooler or meeting new sales accounts at an event, we look forward to additional in-person collaboration and connection. The post 5 Common Virtual Meeting and Event Mistakes appeared first on Sales & Marketing Management. A lot of us are enjoying limited face-to-face interaction again, and we’d like more.

[Live Webinar] Creating Delightful Customer Education Programs that Drive Business Outcomes

Speaker: Daniel Quick, Head of Customer Education, Asana

Every day, customers are faced with a multitude of different, often competing, priorities and your training program is no exception. It’s critical that both your content and your learning experience are highly engaging. In this Skilljar webinar, Daniel Quick, the Head of Customer Education at Asana, will share how he brings his background in game design into Customer Education, and help you do the same.

Regaining Trust and Engagement for In-Person Events

Sales and Marketing Management

The post Regaining Trust and Engagement for In-Person Events appeared first on Sales & Marketing Management. The Incentive Research Foundation convened a group of incentive professionals in Florida this summer to discuss factors that are impacting corporate decisions regarding relaunching incentive travel programs. Here are some of the highlights.

How to Get Your Audience to Fall in Love With Your Virtual Event

Understanding the Sales Force

The entire world was in lockdown and at Objective Management Group (OMG) we had just ten days to figure out how to convert our annual four-day international conference for sales experts to a three-day virtual event over Zoom. Do you remember April 1, 2020?

Top 5 Virtual Event Platforms of 2020

Nutshell

With in-person events temporarily postponed due to health concerns, virtual event platforms have taken center-stage in 2020. If you’ve been online at all in 2020, you’ve seen an advertisement promoting a virtual event. What can you do with a virtual event platform?

Why Texting Has a Place In Your Event

Sales and Marketing Management

In this Q&A, she speaks to the effectiveness of text messaging incorporated into events, virtual or live. Q: What do you think corporate events are missing, now that they’re online? Q: Why is texting effective for events?

Promoting Customer Success with Diverse Learning Channels

Speaker: Chrissy Irvine, VP Customer Success, SmashFly, and Hannah Leary, Customer Success Operations Specialist, SmashFly

Whether it’s standing in line at the grocery store or in their Customer Education program, it’s no secret that today’s customers often seek out self-service options. Tune in to learn how (and when) to blend on-demand and instructor-led training, and discover why customer success and scaled education programs go hand-in-hand.

The Revenue Marketer’s Guide to B2B Field Events

Sales Benchmark Index

If you are investing in field events, and not generating desired outcomes, consider thinking like a B2C marketer. Article Marketing Strategy Sales Strategy b2b marketing event marketing event toolkit field event Field Event B2B Marketing field marketing event Marketing toolkitB2B marketing leaders drive hyper-growth by bridging the gap between the corporate office and the field.

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Why Your Next Sales Training Event is Going to Fail

Sales Benchmark Index

Corporate Strategy Podcast event based training motivation training sales enablement sales strategy sales training sales training event

How to Convert Leads Using Networking at Events

KLA Group

By Kendra Olney Lee How to generate leads at events was not top of mind when I attended conferences, seminars, workshops, local gatherings, or any other professional events early in my career. The post How to Convert Leads Using Networking at Events first appeared on KLA Group - Denver.

Swag for Days: 13 Don’t-Miss Dreamforce Events 2018

DiscoverOrg Sales

Hey, they single-handedly created the Burning Man of sales events, so it’s fair to say they’ve seen results. Dreamforce-adjacent events. Discuss some of your favorite sessions from the event and other tips and tricks you use to get ahead of the game! See how to DOUBLE Lead Generation at Your Next Dreamy Event Get more leads from events. The post Swag for Days: 13 Don’t-Miss Dreamforce Events 2018 appeared first on DiscoverOrg. One of you.

Building Your Customer Education Brand: Using Customer Champions to Drive Widespread Program Adoption

Speaker: Natasha Husein, Product Marketing Manager, Clever

When you’re building a Customer Education program, your efforts will largely focus on content creation and strategy. In the midst of that development, it’s easy to overlook another core component of your program: marketing. In this webinar, Natasha Husein, Product Marketing Manager at classroom learning technology company, Clever, will present her strategy for branding Clever Academy, and creating customer champions that drive widespread program adoption across its broad user base.

Time for Sales & Event Teams to be Equal Partners

Smart Selling Tools

Time for Sales and Event Teams to be Equal Partners. Maybe office space will become more sociable with hot-desking and better conference room facilities for running big internal and virtual events more easily. Talk to your events team again to change the booth design for this new world.

Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation.

Prospecting Is Not An Event!

Partners in Excellence

We tend to treat prospecting as an event. Again, there is no “event” that gets the customer to think about a buying journey, but it’s a series of conversations and experiences. We get so much about prospecting wrong.

Planning Pandemic-Proof President’s Club & SKO Events in 2021

Sales Hacker

The post Planning Pandemic-Proof President’s Club & SKO Events in 2021 appeared first on Sales Hacker. Sales Enablement Training & Events

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

5 Ways to Generate Leads after Coronavirus Canceled Your Event

Zoominfo

In just a few weeks, the novel coronavirus COVID-19 has become a globe-wide pandemic and changed our lives in fundamental ways. Naturally, a health crisis of this magnitude has also turned the business world on its head.

Book the Best Speaker for Your 2020 Event!

Mr. Inside Sales

Then reach out to Mike today to see if your event date is still available! Want an even more personalized sales conference event? The post Book the Best Speaker for Your 2020 Event! Event Sales TrainingStill looking for the most dynamic speaker to make your 2020 sales conference a huge success?

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Don’t Miss This Event: The Gatekeeper Died

No More Cold Calling

The post Don’t Miss This Event: The Gatekeeper Died appeared first on No More Cold Calling. Register for Back in The Black Sales TV—first episode on January 19. The Gatekeeper Died: Why That’s a Good Thing” is the topic for my new, monthly, live Sales TV Show on the Sales Experts Channel.

How to Get Attendee List With Contact Information of Any Event using LinkedIn Events (new)

eGrabber

LinkedIn is now showing all attendees to all Events (& webinars) your prospects are attending! You don’t have to be the organizer of any of the events to get all the attendee leads! You just have to know how to search for the right events.

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Keep reading for our favorite event marketing blog posts! There’s no way around it—industry conferences and networking events are expensive. How to Find Networking Events Actually Worth Attending.

The Attendees Guide to B2B Event Preparation

Zoominfo

Industry trade shows and professional events are an excellent way to learn new skills, network with others, and revive your creativity. But, these events can also be overwhelming—with multiple tracks, different sessions to choose from, and long days filled with non-stop activities. Because most industry events come with a cost—time away from your desk, budget, travel, etc.—attendees So, if you’re planning to attend a work event in the near future, keep reading.

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Will This Deal Ever Close? A Compelling Event

Sales Benchmark Index

Article Sales Strategy compelling event sales process

How to Leverage Artificial Intelligence At Your Next Business Event

Zoominfo

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. In fact—88% of event professionals said they plan to use artificial intelligence in 2018, a 107% increase from the previous year ( source ). But for now, let’s look at five ways you can use AI to improve your next event!

The Better Way to Onboard Customers

Speaker: Skilljar Experts

The best onboarding programs have a super power: they’re constantly improving. Here at Skilljar, we’ve learned a thing or two about onboarding, both by crafting our own experience, and by collaborating with the best Customer Education professionals in the world. In our upcoming webinar, we’re going to share these learnings with you.

5 Reasons to Invest in B2B Conferences and Events

Zoominfo

There’s no way around it—industry conferences and networking events are expensive. But, live events provide a unique opportunity for your team to network, develop important skills, and ultimately improve your business. If you send your team to conferences and events, they’ll learn new skills and develop existing ones. Another obvious benefit of industry events is the opportunity to network with other companies, industry experts, and other notable members of your community.

Swag for Days: 13 Don’t-Miss Dreamforce Events 2018

DiscoverOrg Sales

Hey, they single-handedly created the Burning Man of sales events, so it’s fair to say they’ve seen results. Dreamforce-adjacent events. Discuss some of your favorite sessions from the event and other tips and tricks you use to get ahead of the game! The post Swag for Days: 13 Don’t-Miss Dreamforce Events 2018 appeared first on DiscoverOrg. Reading Time: 6 minutes One of you. 171,000 other people. 27,000+ sessions. 150 after-parties. Free swag for days.

How To Measure Contribution To Sales Pipeline From Events

Vengreso

Events have been a notoriously difficult marketing channel to measure when it comes to adding qualified leads to the sales pipeline. Learn how to measure contribution to your #sales pipeline from events. Why Has The ROI On Events Been So Difficult To Track?

The Meetings and Events Whisperer

Sales and Marketing Management

Issue Date: 2016-09-01. Author: Paul Nolan. Teaser: Ray Bloom is the founder and chairman of IMEX Group, which organizes the largest worldwide exhibitions for the incentive travel and meetings industry, including IMEX America, which is scheduled for Oct. 18-20 in Las Vegas. Sales & Marketing Management caught up with Bloom recently via email.