Hosting a Virtual Kickoff: 5 Keys to an Engaging Event

Sales Benchmark Index

This time last year, SBI released the research report “Sales Kickoffs are Dead,” and revealed how to host a world-class acceleration summit for your employees. The same principles still apply — create an environment that motivates your team and activates.

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4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. Organizers and speakers are reinventing virtual events.


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Book Mike Brooks for Your 2021 Virtual Sales Event!

Mr. Inside Sales

Especially when you hire Mike Brooks, Mr. Inside Sales to kick off your sales event! Want an even more personalized sales conference event? The post Book Mike Brooks for Your 2021 Virtual Sales Event! Event Frontline Reps Motivating Sales Teams Sales Training

Don’t Miss This Event: The Gatekeeper Died

No More Cold Calling

The post Don’t Miss This Event: The Gatekeeper Died appeared first on No More Cold Calling. Register for Back in The Black Sales TV—first episode on January 19. The Gatekeeper Died: Why That’s a Good Thing” is the topic for my new, monthly, live Sales TV Show on the Sales Experts Channel.

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

Why Texting Has a Place In Your Event

Sales and Marketing Management

In this Q&A, she speaks to the effectiveness of text messaging incorporated into events, virtual or live. Q: What do you think corporate events are missing, now that they’re online? Q: Why is texting effective for events?

The Revenue Marketer’s Guide to B2B Field Events

Sales Benchmark Index

If you are investing in field events, and not generating desired outcomes, consider thinking like a B2C marketer. Article Marketing Strategy Sales Strategy b2b marketing event marketing event toolkit field event Field Event B2B Marketing field marketing event Marketing toolkitB2B marketing leaders drive hyper-growth by bridging the gap between the corporate office and the field.

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Top 5 Virtual Event Platforms of 2020


With in-person events temporarily postponed due to health concerns, virtual event platforms have taken center-stage in 2020. If you’ve been online at all in 2020, you’ve seen an advertisement promoting a virtual event. What can you do with a virtual event platform?

Trigger event types

Sales 2.0

tools, like Sweetspot , the tool I wrote about in my last post, to highlight trigger events when not all trigger events are public information. The way I see it is trigger events are nearly always useful to your selling because they are changes in your buyer’s environment that can create instability and that instability can create a need that your product or service can address. Observable Trigger Events. Unobservable Trigger Events.

Planning Pandemic-Proof President’s Club & SKO Events in 2021

Sales Hacker

The post Planning Pandemic-Proof President’s Club & SKO Events in 2021 appeared first on Sales Hacker. Sales Enablement Training & Events

The Better Way to Onboard Customers

Speaker: Skilljar Experts

The best onboarding programs have a super power: they’re constantly improving. Here at Skilljar, we’ve learned a thing or two about onboarding, both by crafting our own experience, and by collaborating with the best Customer Education professionals in the world. In our upcoming webinar, we’re going to share these learnings with you.

The top 5 virtual event software platforms of 2020


With in-person events temporarily postponed due to health concerns, virtual event platforms have taken center-stage in 2020. If you’ve been online at all in 2020, you’ve seen an advertisement promoting a virtual event. What can you do with a virtual event platform?

Will This Deal Ever Close? A Compelling Event

Sales Benchmark Index

Article Sales Strategy compelling event sales process

Book the Best Speaker for Your 2020 Event!

Mr. Inside Sales

Then reach out to Mike today to see if your event date is still available! Want an even more personalized sales conference event? The post Book the Best Speaker for Your 2020 Event! Event Sales TrainingStill looking for the most dynamic speaker to make your 2020 sales conference a huge success?

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Swag for Days: 13 Don’t-Miss Dreamforce Events 2018

DiscoverOrg Sales

Hey, they single-handedly created the Burning Man of sales events, so it’s fair to say they’ve seen results. Dreamforce-adjacent events. Discuss some of your favorite sessions from the event and other tips and tricks you use to get ahead of the game! See how to DOUBLE Lead Generation at Your Next Dreamy Event Get more leads from events. The post Swag for Days: 13 Don’t-Miss Dreamforce Events 2018 appeared first on DiscoverOrg. One of you.

[Live Webinar] Creating Delightful Customer Education Programs that Drive Business Outcomes

Speaker: Daniel Quick, Head of Customer Education, Asana

Every day, customers are faced with a multitude of different, often competing, priorities and your training program is no exception. It’s critical that both your content and your learning experience are highly engaging. In this Skilljar webinar, Daniel Quick, the Head of Customer Education at Asana, will share how he brings his background in game design into Customer Education, and help you do the same.

A new normal for meetings and events

Sales and Marketing Management

What does it mean for business events and incentive travel programs? We spoke with Carina Bauer, CEO of IMEX Group, which connects meetings and events businesses with customers through annual tradeshows in Germany and Las Vegas. Are we looking at a new normal for the meetings and events industry? Bauer : There’s no doubt this current crisis has changed the landscape for business events and incentive travel.

Time for Sales & Event Teams to be Equal Partners

Smart Selling Tools

Time for Sales and Event Teams to be Equal Partners. This will therefore have three positive effects, on the conferencing and events industry: A lot of businesses will discover they don’t need their current amount of office space as more more people can actually work from home very effectively with the tools now available. Maybe office space will become more sociable with hot-desking and better conference room facilities for running big internal and virtual events more easily.

Swag for Days: 13 Don’t-Miss Dreamforce Events 2018

DiscoverOrg Sales

Hey, they single-handedly created the Burning Man of sales events, so it’s fair to say they’ve seen results. Dreamforce-adjacent events. Discuss some of your favorite sessions from the event and other tips and tricks you use to get ahead of the game! The post Swag for Days: 13 Don’t-Miss Dreamforce Events 2018 appeared first on DiscoverOrg. Reading Time: 6 minutes One of you. 171,000 other people. 27,000+ sessions. 150 after-parties. Free swag for days.

How To Measure Contribution To Sales Pipeline From Events


Events have been a notoriously difficult marketing channel to measure when it comes to adding qualified leads to the sales pipeline. Bernie’s guest on this episode of Modern Marketing Engine is Corey McCarthy, CMO of Socio—a company whose customizable event apps are changing the way companies engage with and measure event leads. Learn how to measure contribution to your #sales pipeline from events. Why Has The ROI On Events Been So Difficult To Track?

Promoting Customer Success with Diverse Learning Channels

Speaker: Chrissy Irvine, VP Customer Success, SmashFly, and Hannah Leary, Customer Success Operations Specialist, SmashFly

Whether it’s standing in line at the grocery store or in their Customer Education program, it’s no secret that today’s customers often seek out self-service options. Tune in to learn how (and when) to blend on-demand and instructor-led training, and discover why customer success and scaled education programs go hand-in-hand.

The Meetings and Events Whisperer

Sales and Marketing Management

Issue Date: 2016-09-01. Author: Paul Nolan. Teaser: Ray Bloom is the founder and chairman of IMEX Group, which organizes the largest worldwide exhibitions for the incentive travel and meetings industry, including IMEX America, which is scheduled for Oct. 18-20 in Las Vegas. Sales & Marketing Management caught up with Bloom recently via email.

WEBINAR: Vidyard Virtual Event with Morgan Ingram (Coming Soon!)

John Barrows

The post WEBINAR: Vidyard Virtual Event with Morgan Ingram (Coming Soon!) appeared first on JB Sales

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17 Things Not to Do at a Networking Event

The Sales Heretic

Here are seventeen things—all of which I’ve actually observed people doing—that you definitely don’t want to do at your next networking event. Networking is a powerful sales and marketing tool. But like any tool, using it improperly or inappropriately can lead to disaster. Dress inappropriately 2. Show up late 3. Talk about yourself constantly [.]. Sales business listen marketing networking talk

Prospecting Is Not An Event!

Partners in Excellence

We tend to treat prospecting as an event. Again, there is no “event” that gets the customer to think about a buying journey, but it’s a series of conversations and experiences. We get so much about prospecting wrong. We reach out to people who are far outside our ICP, people we should never be talking to, wasting our/their time. We contact other prospects, only to pitch our products and services, ending with, “Are you interested, can I invite you to a demo.”

Building Your Customer Education Brand: Using Customer Champions to Drive Widespread Program Adoption

Speaker: Natasha Husein, Product Marketing Manager, Clever

When you’re building a Customer Education program, your efforts will largely focus on content creation and strategy. In the midst of that development, it’s easy to overlook another core component of your program: marketing. In this webinar, Natasha Husein, Product Marketing Manager at classroom learning technology company, Clever, will present her strategy for branding Clever Academy, and creating customer champions that drive widespread program adoption across its broad user base.

The Best Event Sales Trick No One Is Talking About

Sales and Marketing Management

This is why live events still play a major role in today’s business. 95 percent of marketers agree that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world. In other words, the issue is not whether to use events as part of your sales strategy, but rather how to do it most efficiently. Namely, studies reveal that 80 percent of the tradeshow exhibitors don’t follow up with their event leads.

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15 Lessons Learned from Converting a Multi-Day Conference to a Virtual Online Event

Understanding the Sales Force

In today's article I'm going off topic so that I can share how we converted Objective Management Group's (OMG) 4-day Boston International Sales Experts Conference for OMG Partners, to a 3-Day Virtual Event on short notice, as well as the lessons learned so that you might be able to accomplish the same things that we did. What a month it's been! Not only how the Covid-19 virus has changed our lives and sent us to work from home, but how we are conducting our businesses from home.

Jeffrey Gitomer | Post-Event in Hollywood, CA

Jeffrey Gitomer

Customer Loyalty Networking Presenting corporate sales training Jeffrey gitomer Jeffrey Gitomer Engagement jeffrey gitomer event jeffrey gitomer sales blog Jeffrey Gitomer Sales Training jeffrey gitomer seminar sales management training sales training trust advice from jeffrey gitomerTweet. Click Here to Follow Jeffrey Gitomer on Facebook.

Digital Sales Strategies Using Event Campaigning


What we’ve found in talking to our customers, is that BDRs, SDRs, and account executives are increasingly creating compelling events to drive pipeline creation. These events could be localized events, sporting events, experiential events, conferences, trade shows, or user conferences. If you’re looking to use event campaigning to build pipeline , here are three simple steps that these teams are using that you can adopt for your organization.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Host Live Events, Grow Your Sales

Engage Selling

That’s right, live … Read More » Observations from the real World accomplishing goals client attraction Client Communication client loyalty client relationships Client Success Colleen Francis hosting live events optimizing sales Pipeline Management ProspectingEverything old becomes new again… Have you heard of that saying before?

5 Steps to Creating a Scalable, Flexible Event with a Solid Video Strategy

Sales and Marketing Management

Now, it’s changing the way we plan, host, and attend events. But how has streaming video transformed the events world? In the past, events were limited to space and time. Simply put, to be part of an event, you physically had to be there. Then streaming video was introduced and suddenly your event was instantly more accessible. Video adds another level of interactivity to your events.

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It’s The Reaction Stupid – Not The Trigger Event!

The Pipeline

A lot has changed in 10 years, including how I view trigger events, their limitations, and how you can take some basic concepts, update them to give you a much more powerful way to engage a wider range of buyers than presented in the book. The post It’s The Reaction Stupid – Not The Trigger Event! 04 - General Sales execution Objective Based Selling Tibor Shanto Trigger Events VideoBy Tibor Shanto.

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How to Get Attendee List With Contact Information of Any Event using LinkedIn Events (new)


LinkedIn is now showing all attendees to all Events (& webinars) your prospects are attending! You don’t have to be the organizer of any of the events to get all the attendee leads! You just have to know how to search for the right events.

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

A Guide to Getting the Most Out of Networking Events

John Barrows

With Q4 around the corner and event season (September) upon us, we here at JBarrows will be making the rounds at all the events coming up like Tenbound , HyperGrowth , INBOUND , Digital Sales World and of course Dreamforce. Why this process is important: This process is important because attending networking events is an extremely effective way to have direct face to face contact with potential customers and partners for your business. How many people attended the last event?

My Takeaways from Rainmaker Sales Development Event

Score More Sales

When asked why create a new B2B live sales event when so many are out there, Salesloft CEO Kyle Porter told me the following: Sales development is the biggest innovation to happen to the sales process in the last decade. This event was unique because it only focused on sales development. The event was kicked off by the Atlanta Falcons Drum Corps which I loved since I played percussion in the marching band in high school (glockenspiel, baby!)

Social media can elevate your reward events

Sales and Marketing Management

Organizations should consider hosting on-site, interactive recognition events. These events are certainly worth a social media post, right? Additionally, create a hashtag specific to the meeting or event. By asking your attendees to use the hashtag when they post to their personal social channels through the duration of the meeting, you create an interactive hub of photos and posts that can be visible after the event.

Don’t Miss: Social Media Event of the Year

Go for No!

Ray and Jessica Higdon are having an event in October called the RankMakers Live: Social Media Super Summit Virtual Experience and like everything they do, it looks fantastic. If you are in direct sales or network marketing, you should know about this.