Sales 2.0

JULY 7, 2014

He’s writing some excellent stuff about modern sales and marketing over there. As timing would have it, Louis just updated me that he has a new (free 83-page) ebook out of interviews with sales and marketing leaders. Without a trigger event it’s very likely your biggest competitor will win–status quo (aka “do nothing”.).

InsideView 301

InsideView Hiring Cancellation Account 301

BuzzBoard

FEBRUARY 16, 2024

Understanding the Importance of Local Events in Selling to Small Businesses For those of you in the sales department of a digital marketing agency, selling to small businesses may seem intimidating. However, there’s a secret weapon you might be overlooking: local events. Begin networking at your next local event.

Small Business 52

Small Business Small Business Networking Case Study 52

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. But for now, let’s look at five ways you can use AI to improve your next event!

Lead Rank 196

Lead Rank Lead Scoring How To Promotion 196

DiscoverOrg Sales

NOVEMBER 27, 2018

And we’ve got examples. Hyper-personalized cold emails are a main tenant of account-based sales approach (related to Account-Based Marketing, or ABM.). How to write a BASHO cold email (with tons of examples). Like many B2B companies, DiscoverOrg has such a wide addressable market. What is a BASHO email? Sounds good to us!

Examples 220

Examples Account Based Marketing Decision Maker Account 220

Sales and Marketing Management

AUGUST 29, 2018

Author: DANA LASALVIA, VICE PRESIDENT OF CORPORATE COMMUNICATIONS & BUSINESS DEVELOPMENT, RYMAX MARKETING SERVICES, INC. Take, for example, your annual sales meeting. Organizations should consider hosting on-site, interactive recognition events. These events are certainly worth a social media post, right? We all have it.

Social Media 153

Social Media Media Loyalty Energy 153

Sales Hacker

SEPTEMBER 13, 2022

Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

Scale 75

Scale Churn Outbound Retention 75

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Triggering event: A small company secures a round of funding (check). 2: New sales or marketing leader play.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Zoominfo

OCTOBER 5, 2021

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Get a Demo Examples of Brand Storytelling 1. What Is Brand Storytelling?

Examples 130

Examples B2B Microsoft Case Study 130

Smooth Sale

NOVEMBER 11, 2022

Attract the Right Job Or Clientele: Creating A Business Event to Help Your Company Grow. Our collaborative Blog offers insights into ‘Creating a business event can help your company grow.’. __. A Business Event to Help Your Company Grow. What is a Business Event? Image Credit. More doors open to opportunity.

Company 78

Company Outsourcing Services Social Media Advertising 78

Vengreso

FEBRUARY 19, 2020

?. Subscribe to Modern Marketing Engine on your app of choice. . Events have been a notoriously difficult marketing channel to measure when it comes to adding qualified leads to the sales pipeline. Learn how to measure contribution to your #sales pipeline from events. marketing #NEXT2020 Click To Tweet.

Pipeline 127

Pipeline Hotels How To Engineering 127

Smooth Sale

NOVEMBER 17, 2022

Attract the Right Job Or Clientele: Are You Ready to Improve Your Networking Event? Networking events intend for you to meet new people and gain new contacts. However, planning a networking event can take time and effort. If you are in a position to host a networking event, you must ensure that it achieves rave reviews.

Networking 78

Networking Hiring Promotion Education 78

Sales 2.0

FEBRUARY 21, 2024

“The money is in the list” is an old direct marketing adage going way back to the development of the envelope. Despite all the digital changes in in sales and marketing, if you’re running a business and trying to use outbound to grow it, the money is still in the list. Good marketers know that lists need to be segmented to be useful.

Real Estate 195

Real Estate Sports Segment Outbound 195

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

Appbuddy

DECEMBER 6, 2022

Commercial email is a crucial part of many brands’ marketing strategies. Commercial email is any type of email sent by a company to its leads or customers for marketing purposes. Because of its promotional nature, commercial email must adhere to local and international regulations in regard to the sending of marketing messages.

Examples 52

Examples Ideal Customer Profile ACT Email Marketing 52

Hubspot Sales

OCTOBER 31, 2022

You’ll also find a few real-life examples that will help you get sales networking right. For example, you can talk to others to explore job opportunities, discuss co-marketing ideas, or learn about different companies. Sixty-six percent pointed to referrals, 47% to social media, and 44% mentioned tradeshows and events.

Networking 91

Networking Examples Social Media How To 91

Sales Hacker

APRIL 14, 2020

Events are out the window — for now. And one of them is sales and marketing having to hit the proverbial pause button on B2B events. But 7 out of 10 B2B marketers use events for lead generation. So what can sales and marketing teams do in the meantime? It takes time to put together a quality event.

Face-to-face 123

Face-to-face Lead Generation Lead Rank Lead Scoring 123

BuzzBoard

APRIL 16, 2024

Concept of Using Social Media Marketing to Win Digital Marketing Contracts with Local Businesses In the quest to secure digital marketing contracts with local businesses, digital marketing agencies are increasingly recognizing the importance of engaging in local social media marketing.

Social Media 52

Social Media Media Marketing Strategy 52

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Sales Hacker

APRIL 13, 2020

The cancellation of industry events from the COVID-19 crisis poses a real problem to salespeople who rely on events-based marketing. In the tech sector alone, the direct losses from the cancellation of just 10 events are more than $1.1 Many companies are canceling events or postponing them until after the crisis is over.

Lead Rank 127

Lead Rank Lead Scoring Leads Marketing Qualified Lead 127

Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. They’re essential for preparing your team for every situation that may arise during a demo, sales call, or in-person event.

Marketing 130

Marketing Scale Decision Maker Call-back 130

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 89

Marketing Ideal Customer Profile Social Media Google Analytics 89

Sales and Marketing Management

NOVEMBER 6, 2020

Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers. The COVID-19 pandemic has changed the modern work environment faster and more dramatically than perhaps any other event in modern history. In order to be nimble, marketers must react to news and events in real time.

Marketing 166

Marketing Trends Government Face-to-face 166

John Barrows

AUGUST 22, 2018

With Q4 around the corner and event season (September) upon us, we here at JBarrows will be making the rounds at all the events coming up like Tenbound , HyperGrowth , INBOUND , Digital Sales World and of course Dreamforce. If events are well planned and prepared for they can provide immediate qualified leads in a short amount of time.

Networking 140

Networking Sales Qualified Lead Face-to-face Follow-up 140

Apptivo

FEBRUARY 7, 2023

CRM platforms, email and marketing automation software, and sales forecasting and reporting tools are some common examples of sales automation tools. Marketers can use CRM to send promotional campaigns, product launches, and enhancement notifications without wasting time creating target lists over and over again.

Sales Automation 52

Sales Automation Examples Lead Rank Strategy 52

Apptivo

APRIL 6, 2022

Email marketing is one of the most popular and comparatively cost-effective methods of marketing in today’s era. Email marketing is a powerful tool that is heading the marketing game of many B2B and B2C business models. All About Email Marketing. What is Email marketing? How does email marketing work?

Email Marketing 52

Email Marketing Examples Marketing Top of Funnel 52

Sales and Marketing Management

JUNE 12, 2017

The best marketing minds are like that – a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. Here tonight,” he said, “we have apple and orange.

Marketing 219

Marketing SAP Analytics Webinar Metrics 219

Hubspot Sales

JANUARY 14, 2019

When you're talking to a stranger (at a networking event, in line, while riding public transit, or yes, on an elevator), and they ask, "What do you do?" The following elevator pitch examples illustrate six different ways to describe what you can offer. 30 Second Elevator Pitch Examples. So when are elevator pitches effective?

Examples 145

Examples Report Networking Trade Show 145

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. 1: The funding play Triggering event: A small company secures a round of funding (check).

Webinar Metrics 130

Webinar Metrics Strategy Marketing Scale 130

DiscoverOrg Sales

OCTOBER 3, 2018

What does it TAKE to sell to the Chief Marketing Officer? Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. Engagio is a B2B SaaS software company focused on helping marketers and salespeople drive the best business value for their company.

Marketing 193

Marketing Intent Data Face-to-face Webinar Metrics 193

Apptivo

AUGUST 12, 2022

Five tested and proven sales pitch Examples. Cold calling sales pitch example. Email Outreach example. Here’s a simple example of an email outreach). Social media selling example. Here’s a simple example of linkedin Message to a prospect). “ Two sentence sales pitch example. Hey there !

Examples 98

Examples Cold Calling Top of Funnel Social Media 98

Zoominfo

MAY 21, 2020

And we’ve got examples. When You’re Using an Account-Based Strategy Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing , or ABM). Understand Your Prospect’s Pain Points Take the example of selling into IT Staffing and Recruiting companies. Interested in more?]

Examples 113

Examples Ideal Customer Profile Decision Maker Top of Funnel 113

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes. Twitter followers.

Social Media 234

Social Media Marketing How To Campaigns 234

Go for No!

JANUARY 31, 2023

Go for No is a sales and marketing strategy that encourages individuals and teams to embrace rejection as a necessary step toward success. From a marketing perspective, you can get a ton of “implicit” nos. So, much of marketing is testing. And finally, More than bad marketing though is usually bad marketing data.

Marketing 132

Marketing Social Media Scale Top of Funnel 132

Sales Hacker

MAY 13, 2021

This lets you decide who your sales team should spend time on, and who might need more of a push through your marketing and sales funnel through lead nurturing. To come up with the ICP, you’ll need to not only dig into your analytics, but you’ll also need to talk to both your marketing and sales team. Don’t try to build Rome in a day.

Lead Rank 104

Lead Rank Lead Scoring Ideal Customer Profile Sales Qualified Lead 104

Appbuddy

OCTOBER 4, 2022

Email marketers have a lot on their plates these days. Apart from day-to-day responsibilities, marketers are dealing with industry shifts like Apple’s MPP, SMS marketing, record high turnovers, and more. For example, the initial planning and building of an automated journey can take a solid amount of time.

Email Marketing 98

Email Marketing Marketing Segment Hiring 98

DiscoverOrg Sales

JUNE 19, 2018

Let’s agree that the goal of your marketing team should be to help your sales team. But as sales professionals, how can you feed your sales intelligence in to your marketing team and how can they use that intelligence to better help you close sales? Read it: 7 Quick Wins for Sales and Marketing Alignment. Sound good?

Buyer Persona 214

Buyer Persona Marketing Scale Collateral 214

Zoominfo

APRIL 23, 2019

Due to the legal issues with compliance, many financial advisors choose to avoid the headache and stay away from digital marketing. There are ample marketing solutions that can help you increase your online presence while staying FINRA compliant. Read on for our guide to marketing for financial advisors! Utilize event marketing.

Buyer Persona 145

Buyer Persona Social Media Marketing Case Study 145