Close.io

JANUARY 2, 2020

Industry event season is upon us. Industry events provide opportunities that your sales team can’t get elsewhere. When your team attends an event, they learn new skills, make new connections and introduce your company to new audiences. So, should your inside sales team be attending industry events?

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Inside Sales Industry Conference Hiring 76

Zoominfo

AUGUST 1, 2023

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. Let’s break down a few examples to show how intent can be your crystal ball.

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Intent Data Intent Intent Signal Data 130

Sales and Marketing Management

MAY 8, 2019

Now, it’s changing the way we plan, host, and attend events. But how has streaming video transformed the events world? In the past, events were limited to space and time. Simply put, to be part of an event, you physically had to be there. Video adds another level of interactivity to your events. It’s a win-win!

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Video Strategy Maximizer ROI 316

Zoominfo

SEPTEMBER 8, 2019

There’s no way around it—industry conferences and networking events are expensive. But, live events provide a unique opportunity for your team to network, develop important skills, and ultimately improve your business. If you send your team to conferences and events, they’ll learn new skills and develop existing ones.

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Conference B2B Face-to-face Scale 162

Selling Energy

JULY 5, 2023

When you’re at a networking event and you meet someone who works in an entirely different industry, what do you do? Here’s a story that demonstrates the value of making non-industry connections: I’m sure many of us would be inclined to say, “nice to meet you” and move on to someone more “relevant.”

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Industry Networking Meeting Marketing 72

The Center for Sales Strategy

JUNE 8, 2022

The second way is to invest in yourself and attend conferences and events. Events designed specifically for sales professionals will not only help you grow and develop, but you’ll gain insight into the future of the industry.

Conference 110

Conference Networking Industry Sales 110

Zoominfo

JUNE 14, 2018

Industry trade shows and professional events are an excellent way to learn new skills, network with others, and revive your creativity. But, these events can also be overwhelming—with multiple tracks, different sessions to choose from, and long days filled with non-stop activities. Let’s get into it!

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B2B Trade Show Social Media Vendor 159

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. But for now, let’s look at five ways you can use AI to improve your next event!

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Lead Rank Lead Scoring How To Promotion 196

BuzzBoard

FEBRUARY 16, 2024

Understanding the Importance of Local Events in Selling to Small Businesses For those of you in the sales department of a digital marketing agency, selling to small businesses may seem intimidating. However, there’s a secret weapon you might be overlooking: local events. Begin networking at your next local event.

Small Business 52

Small Business Small Business Networking Case Study 52

Smooth Sale

NOVEMBER 11, 2022

Attract the Right Job Or Clientele: Creating A Business Event to Help Your Company Grow. People are the key to success, no matter what industry you serve. Our collaborative Blog offers insights into ‘Creating a business event can help your company grow.’. __. A Business Event to Help Your Company Grow. Image Credit.

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Company Outsourcing Services Social Media Advertising 78

SBI

MAY 5, 2020

Time for Sales and Event Teams to be Equal Partners. This will therefore have three positive effects, on the conferencing and events industry: A lot of businesses will discover they don’t need their current amount of office space as more more people can actually work from home very effectively with the tools now available.

Face-to-face 119

Face-to-face Follow-up Lead Capture Airlines 119

Hubspot Sales

JANUARY 11, 2023

When it comes to events, many small business owners and sales reps struggle with the same challenge: Getting prospects and customers to attend. Yet, in-person or virtual event participation is often a critical component of networking, building relationships, and offering value to prospects ahead of a sale.

Transportation 117

Transportation Marketing How To Webinar Metrics 117

Smooth Sale

NOVEMBER 12, 2022

Attract the Right Job Or Clientele: Do You Want to Create A Successful Networking Event For Your Business? Do you need help getting local businesses excited about attending your upcoming networking event? Extra stress is commonplace when planning your first event. A Successful Networking Event For Your Business.

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Networking Social Media Hiring Promotion 78

SBI Growth

FEBRUARY 24, 2013

Many industries are shifting. The definition of an industry shift is perhaps best understood by looking at a few examples. Here are three: Here is a New York Times article discussing how the trade show industry is getting flipped on its head. The CEO is responsible for keeping his company relevant during an industry shift.

Lead Rank 288

Lead Rank Industry Lead Scoring Scale 288

Sales and Marketing Management

AUGUST 29, 2018

Organizations should consider hosting on-site, interactive recognition events. These events are certainly worth a social media post, right? Additionally, create a hashtag specific to the meeting or event. Dana LaSalvia is a certified recognition professional with over 17 years of industry experience.

Social Media 153

Social Media Media Loyalty Energy 153

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Prioritize Pre-Event Outreach.

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Trade Show Lead Generation Sales Qualified Lead Leads 100

Hubspot Sales

NOVEMBER 20, 2023

But you don’t want to expand into new industries while increasing costs, losing time, and ultimately, costing your business sales. In this post, we’ll further explore the concept of using AI to sell into new industries and review five ways your sales team can leverage it. 5 Ways Your Team Can Use AI to Sell Into New Industries 1.

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Industry Top of Funnel Decision Maker Demographics 95

Sales and Marketing Management

OCTOBER 3, 2023

Stephanie Harris is a veteran of the non-cash incentive industry and, for the last three years, president of the Incentive Research Foundation. We spoke with her about emerging trends in group incentive travel, including designing events for today's multigenerational work force.

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Travel Incentives Incentive Groups 295

Zoominfo

MARCH 17, 2020

No matter what industry you work in, you’ve likely been a part of these changes. In just a few weeks, the novel coronavirus COVID-19 has become a globe-wide pandemic and changed our lives in fundamental ways. Naturally, a health crisis of this magnitude has also turned the business world on its head.

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Cancellation Leads Marketing Qualified Lead Industry 225

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Keep reading for our favorite event marketing blog posts!

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Webinar Metrics Trade Show Marketing Strategy 113

Smooth Sale

SEPTEMBER 16, 2022

Attract the Right Job Or Clientele: Create A Unique Place to Be in The Wine and Dine Industry. Your Unique Place to Be in The Wine and Dine Industry. Doing so can include online marketing, print and broadcast advertising, public relations, and event marketing. Stay Up To Date With Industry Trends. Via Pexels.

Industry 78

Industry Hiring Loyalty Trends 78

SBI

FEBRUARY 19, 2020

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant , the award-winning mobile lead capture cloud solution, announces record client growth and event set-ups year-over-year since it’s launch in 2010. Zuant’s success is based on the very real need to quantify event marketing investments.

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ROI Industry Chemicals SAP 68

Sales and Marketing Management

OCTOBER 5, 2016

Teaser: Ray Bloom is the founder and chairman of IMEX Group, which organizes the largest worldwide exhibitions for the incentive travel and meetings industry, including IMEX America, which is scheduled for Oct. 18-20 in Las Vegas. Sales & Marketing Management caught up with Bloom recently via email. 18-20 in Las Vegas.

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Meeting Incentives Incentive Travel 227

Sales Hacker

APRIL 14, 2020

Events are out the window — for now. And one of them is sales and marketing having to hit the proverbial pause button on B2B events. But 7 out of 10 B2B marketers use events for lead generation. Social media and Zoom webinars can approximate events, but that can be hard to scale for lead generation.

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Face-to-face Lead Generation Lead Rank Lead Scoring 123

Janek Performance Group

SEPTEMBER 16, 2022

In November I wrote How to Navigate Sales and Tradeshows Post-COVID, outlining the importance of in-person events for companies in a post-Covid environment. In this article, we will explore how sales professionals can leverage in-person events to position themselves for success against any potential economic headwinds.

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Lead Rank Face-to-face ACT Call-back 62

Product Management University

AUGUST 29, 2023

If you want to be well connected and stay on top of your game, here are five free product management events in September 2023. 4 hours of practitioners and industry experts sharing best practices, unique insights and of course, a lot of stories on customer and product discovery. Two are in-person and three are virtual. Here they are.

Conference 52

Conference Exact Course Up-Sell 52

Hubspot Sales

AUGUST 20, 2018

Major industry events are all about entertainment, motivation, and connection, right? Each year, the INBOUND event draws thousands of sales and marketing professionals to Boston ( Hint: It’s happening in about two weeks, so click here to sign up ). Attending any industry event is all about what you make it.

Industry 51

Industry Closing Inbound Conference 51

John Barrows

AUGUST 22, 2018

With Q4 around the corner and event season (September) upon us, we here at JBarrows will be making the rounds at all the events coming up like Tenbound , HyperGrowth , INBOUND , Digital Sales World and of course Dreamforce. If events are well planned and prepared for they can provide immediate qualified leads in a short amount of time.

Networking 140

Networking Sales Qualified Lead Face-to-face Follow-up 140

Crunchbase

DECEMBER 6, 2020

A sales trigger event is crucial because it distinguishes hot leads from cold ones. In a competitive market, it’s paramount that you incorporate trigger events in your sales process to keep the upper hand and make your sales pitch at the best possible moment. What is a sales trigger event? Most changes can be trigger events.

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Outsourcing Services Hiring Closing Ideal Customer Profile 106

Pipeliner

SEPTEMBER 12, 2020

Jim McCarthy is a co-founder and CEO of Goldstar Events and Stellar. Live entertainment is one of the industries hit the hardest by the Covid19 pandemic. The pioneering shows had casually improvised style, but now there is a professional platform designed to give live entertainment producers or venues tools to make online events.

Industry 86

Industry Video Webinar Metrics Social Selling 86

Smooth Sale

OCTOBER 4, 2022

In Your Manufacturing Business and Varying Industries. Our collaborative blog post provides ‘Easy Guidance for Improving Productivity In Your Manufacturing Business and Varying Industries’ that may also apply to yours. Establish a meeting point outside the building where everyone can regroup in the event of an evacuation.

Industry 78

Industry Policies Hiring Networking 78

Smooth Sale

JUNE 13, 2022

Attract the Right Job Or Clientele: Five Ways to Improve Efficiency in the Insurance Industry. Our collaborative blog provides insights into ‘Five ways to improve efficiency in the insurance industry.’ The insurance industry is a highly regulated and fragmented market. The insurance industry is no exception. Image credit.

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Insurance Insurance Industry Retention 78

Sales Hacker

MARCH 23, 2020

In a good year, most of the best sales conferences are physical events where you can attend sessions, rub elbows with thought leaders, and make new connections. Here are the top virtual sales conferences, events, and training you need to know about. One-day events. The Best Virtual Sales Conferences & Events in 2020.

Conference 78

Conference Webinar Metrics Travel Industry 78

Sales Hacker

APRIL 13, 2020

The cancellation of industry events from the COVID-19 crisis poses a real problem to salespeople who rely on events-based marketing. In the tech sector alone, the direct losses from the cancellation of just 10 events are more than $1.1 Many companies are canceling events or postponing them until after the crisis is over.

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Lead Rank Lead Scoring Leads Marketing Qualified Lead 127

Hubspot Sales

FEBRUARY 8, 2018

Hopefully you have some idea of what your open rate is -- but do you know how you rank against the rest of your industry? Find out how your email open rate compares to your industry. To help you identify how good your open rate is, the HubSpot team analyzed open rate data from 25,000,000+ emails across 29 industries.

Industry 138

Industry Real Estate Outsourcing Services Biotechnology 138

Smooth Sale

MARCH 9, 2022

For The Healthcare Industry? Note: Our collaborative Blog asks and provides insights on the, ‘Do You Know The Success Secrets For The Healthcare Industry?’’. Although the title, ‘The success secrets for the healthcare industry,’ may sound limited to one industry, the success secrets insights apply to many. A Central Hub.

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Industry Social Media Hiring Lead Rank 78