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ZoomInfo x Bain: 10 Insights From Our CMO Event

Zoominfo

ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer Bryan Law led the discussions, along with Bain partner Rishi Dave. A recession can be a great opportunity to grow It’s easy to panic when the market is shaky — and many companies do. They implement aggressive cost-cutting strategies and initiate layoffs. Get a Demo 3.

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2 Ways for Sales Operations to Improve the Sales Funnel

SBI Growth

How can Sales Operations control and improve the top of the sales funnel? Start with these 2 ways: Hold marketing accountable by tracking key metrics of the online ad campaigns that fill the funnel. Hold sales accountable by tracking how quickly sales reps respond to online-generated leads.

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The New Face-to-Face: Lead Generation Without Events

Sales Hacker

Events are out the window — for now. Here are two other ways to organically connect with leads using LinkedIn Sales Navigator. And one of them is sales and marketing having to hit the proverbial pause button on B2B events. But 7 out of 10 B2B marketers use events for lead generation.

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How Sales Operations Can Link Product Management to the Buyer

SBI Growth

What if Marketing has actively informed the market with a sound content marketing strategy? It is time for Sales Operations to inform the Builder of the product. It is time for Sales Operations to inform the Builder of the product. Sales Operations can link Product Management to the buyer.

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Integrating Marketing and Sales Operations to Improve Sales

Cincom Smart Selling

Sales operations are under constant pressure to improve sales results. Effective integration of marketing and sales is critical to producing not just a one-time performance increase, but more importantly to actually deliver sustained improvements in sales operations over the long term.

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The Most Overlooked Job in Sales Operations

SBI Growth

Click here to get your Guide to Sales Data Governance. Fact – data-centered decisions in Marketing provide ROI’s of 15-20% above the norm. At the same time, someone from a subsidiary of Acme contacts inside sales and places a telephone order for $10,000. Who ties these two things events together?

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Best Virtual Sales Conferences and Events in 2020

Sales Hacker

In a good year, most of the best sales conferences are physical events where you can attend sessions, rub elbows with thought leaders, and make new connections. With a pandemic on our hands, most sales conferences scheduled for the early part of 2020 have either been rescheduled or, if you’re lucky, made virtual. One-day events.