Score More Sales

AUGUST 29, 2012

As a sales-brained person (not marketing-brained) I tend to stay away from marketers, but these last two days have been different and very rewarding. I’ve spent time at Inbound 2012, Hubspot’s summit for marketers – an event which is growing dramatically year to year. 2, Cyndi Lauper can sing the blues.

Inbound 184

Inbound Hubspot Marketing eBook 184

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Here are some tips: 1.

Trade Show 100

Trade Show Lead Generation Sales Qualified Lead Leads 100

Zoominfo

APRIL 30, 2021

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. Lessons learned from virtual events. That makes them hot leads.

Trade Show 264

Trade Show Top of Funnel Funnel Conference 264

Smooth Sale

MAY 20, 2022

Attract the Right Job Or Clientele: Three Ways Software Can Help Your Workforce Be Engaged. Our collaborative Blog provides insights into ‘Three ways software can help your workforce be engaged.’. How can software do all of this, though? We all realize that software can save us time. Photo by fauxels.

Software 78

Software Software Hiring Lead Rank 78

Sales and Marketing Management

JUNE 12, 2017

The best marketing minds are like that – a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. Here tonight,” he said, “we have apple and orange.

Marketing 219

Marketing SAP Analytics Webinar Metrics 219

Hubspot Sales

MAY 9, 2022

But a freelancer and a sales team won’t have the same billing process, so they shouldn’t have the same invoicing software. The best invoice software will be the one whose features meet your business’ needs. So you can focus on the features you need, and find the best invoice software for your business. Cost: Starting at $6/mo.

Hubspot 81

Hubspot Small Business Small Business Software 81

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes. Twitter followers.

Social Media 234

Social Media Marketing How To Campaigns 234

Go for No!

JANUARY 31, 2023

Go for No is a sales and marketing strategy that encourages individuals and teams to embrace rejection as a necessary step toward success. From a marketing perspective, you can get a ton of “implicit” nos. So, much of marketing is testing. And finally, More than bad marketing though is usually bad marketing data.

Marketing 132

Marketing Social Media Scale Top of Funnel 132

BrainShark

SEPTEMBER 26, 2022

In this article, you’ll find applicable formulas and a sample SKO budget you can use to calculate the ROI of your next sales kickoff event and get your company leadership on board. Calculating ROI in Sales Kickoff Events (SKOs)—Leading versus Lagging Metrics. The Formula for Calculating the ROI of your Sales Kickoff Event.

ROI 62

ROI Hiring Travel How To 62

Hubspot Sales

MAY 25, 2020

As offices close and events disappear our most common methods of connecting with leads are lost. 95% of B2B sales and marketing professionals are already using LinkedIn to connect with potential prospects. This provides a more complete and accurate view of what’s happening in your market. Stay Calm and Focused.

Face-to-face 103

Face-to-face Webinar Metrics Pivotal Scale 103

Zoominfo

DECEMBER 15, 2020

And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. B2B Tips for Sales, Marketing, Recruitment, and More. These signals alert sales and marketing teams to recognize their pain points and take the next step in putting them through the pipeline.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Hubspot Sales

MAY 26, 2023

Define your target market. Before you start prospecting, it's essential to define your target market. Identify the type of prospects you want to attract and tailor your marketing strategy accordingly. Attend networking events. Attend local real estate events, meet-and-greets, and other events to expand your network.

Real Estate 77

Real Estate Prospecting Ideal Customer Profile Social Media 77

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Hubspot Sales

JULY 6, 2020

Here are the best CRM software solutions for nonprofit organizations. HubSpot CRM also has an extensive ecosystem of integrations , allowing you to seamlessly connect your contact management tool to other pieces of software needed to run your organization. Neon offers cloud-based software specifically for nonprofit management.

Nonprofit 90

Nonprofit Software Software Scale 90

Anne Miller

MARCH 13, 2024

The good news is you’re at a networking event with the potential to meet key players at your target companies. And at networking events, that is a big missed opportunity. A marketing company: We are marketing Sherpas; we lead you safely up the inevitable mountain of business challenges you face to achieve your goals.

Lead Rank 118

Lead Rank Networking Face-to-face Follow-up 118

DiscoverOrg Sales

OCTOBER 3, 2018

What does it TAKE to sell to the Chief Marketing Officer? Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. Engagio is a B2B SaaS software company focused on helping marketers and salespeople drive the best business value for their company.

Marketing 193

Marketing Intent Data Face-to-face Webinar Metrics 193

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Apptivo

APRIL 28, 2022

With the best real estate CRM in place, you will be able to manage your clients and contacts, schedule events, get reminder alerts, monitor sales pipelines, organized data management, and much more which will help you close deals faster than ever before. What is real estate CRM software? What is real estate CRM software?

Real Estate 52

Real Estate Software Software Ideal Customer Profile 52

SBI Growth

AUGUST 17, 2022

Recently, through SBI’s Executive Growth Forum Program, the team hosted an invitation-only event for independent board members to better understand, from their respective lenses, how they view CEOs preparing for 2023.

Survey 156

Survey Software Software Company 156

LeadBoxer

JULY 11, 2020

Without a personalized marketing experience filled with carefully timed emails and retargeted ads to keep you top of mind, many of your leads could stall out or fall through the cracks. Lead nurturing software automates much of this process, letting your sales reps stay focused on high-touch connections. per month.

Lead Nurturing 88

Lead Nurturing Lead Rank Lead Scoring Software 88

criteria for success

MAY 18, 2020

GV is the Founder & Principal of Okapi , a company that helps organizations measure, monitor, and manage their onsite staff and efficiently collect and organize field data, surveys, and supporting documentation across multiple events, activities, locations, programs and campaigns. Sales-first marketing automation.

Marketing 98

Marketing Social Media Twitter Survey 98

Appbuddy

OCTOBER 4, 2022

Email marketers have a lot on their plates these days. Apart from day-to-day responsibilities, marketers are dealing with industry shifts like Apple’s MPP, SMS marketing, record high turnovers, and more. Being an email marketer can get chaotic at times, and our overtired brains can go into autopilot and miss a few key steps.

Email Marketing 98

Email Marketing Marketing Segment Hiring 98

DiscoverOrg Sales

AUGUST 19, 2016

Since I didn’t know any better, I figured that I might as well build the recruiting engine in the same fashion that I built a marketing engine, and it turned out the approach worked. Here are the 5 key ways that recruiting teams can leverage sales and marketing tactics to maximize hiring success: 1.

Hiring 222

Hiring Marketing Top of Funnel Cold Calling 222

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

SBI Growth

NOVEMBER 10, 2013

More often than not, sales and marketing live in siloes. Reps wonder what marketing does and contributes; marketing complains reps ignore their efforts. For a company to survive these days, sales and marketing must work in concert. The best marketing leaders know how to overcome the divide and gain credibility with sales.

Buyer Persona 310

Buyer Persona Marketing How To Lead Rank 310

Allego

MAY 28, 2020

Onboarding new hires quickly and rolling out sales and marketing strategies consistently are two challenges many sales organizations face, especially now that most B2B sales teams are virtual. Founded in 1969, Software AG is an enterprise software company with over 10,000 customers in over 70 countries.

Software 87

Software Software Hiring Strategy 87

Zoominfo

JANUARY 31, 2023

But despite the speed of innovation in sales tech, there are still large corporations and small startups alike whose main sources of information for targeting are Google, basic contact-scraping software, and LinkedIn Sales Navigator. What’s the difference? One asking to stop sending emails. The other asks what you’re offering.

Hiring 130

Hiring Sales Qualified Lead Software Software 130

Sales and Marketing Management

JANUARY 5, 2018

Author: SAM MELNICK VP OF MARKETING, ALLOCADIA At Allocadia, we’re keen on asking the following question: Where will you focus your time in 2018?—?running running marketing, or doing marketing? Doing marketing” refers to the execution of marketing. Doing marketing” refers to the execution of marketing.

Enterprise 214

Enterprise Enterprise Marketing Microsoft 214

Sales and Marketing Management

OCTOBER 30, 2017

Author: James Hooker, CEO, Televerde Within the discipline of marketing, various tactics and strategies come into play for prospecting, branding, content development, social marketing, video, events and other channels. But how do these strategies and tactics vary when marketing a product vs. marketing a service?

Outsourcing Services 189

Outsourcing Services Marketing Top of Funnel Scale 189

Sales and Marketing Management

DECEMBER 12, 2018

Author: Jacob Dillon The marketing environment never sits in one place. As the digital era is here, every marketer and salesman must adapt to the most effective practices that bring the most results. Effective selling is impossible if the marketer/salesman fails to understand his target audience.

Marketing 196

Marketing Social Media Scale Case Study 196

BuzzBoard

NOVEMBER 24, 2023

Often, software service providers find themselves on a perpetual quest for innovative strategies to not only survive but thrive. The logic behind is pretty simple—the intensifying competition keeps disrupting the market as a chain reaction, compelling SaaS businesses to reinvent their marketing and sales time and again.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profile Account Infusion 52

Pipeliner

NOVEMBER 22, 2021

When it comes to sales events, floor design is key. The floor is one of the main focal points of your sales event. So before you plan your next sales event, make sure that you do it right by following these best practices when designing the floor. Plan Ahead with a Digital Floor Design Tool. Optimize Traffic Patterns and Flow.

Face-to-face 52

Face-to-face Retail Consumer Energy 52

Alice Heiman

JANUARY 31, 2023

Within a few months, Bob pivoted the in-person event platform into a virtual one. Highlights of this Episode: [05:20] I had this passion for events and they would give you this tote bag full of paper and this show guide that’s 300 pages. [06:38] Sales rebounded and are stronger than ever with a return to in-person.

Hiring 131

Hiring Promotion Lead Rank Cancellation 131

Zoominfo

NOVEMBER 17, 2020

Truth be told, one of the most important events during new hire onboarding is getting set up on the wide range of digital tools you will need to do your job. Many believe that we adopt software to accomplish a task, what we choose to adopt, and how we use the tool has a large impact on how we market, sell and go to market.

Scale 246

Scale Google Analytics Hiring Analytics 246

Apptivo

JANUARY 31, 2023

How Contact Management software improves workflow 2. Why is Effective contact management for sales and marketing necessary? Your sales and marketing teams can leverage these relationships to bring in more sales. Contact management is the backbone of a CRM that aids both facets of – Sales and marketing.

Lead Rank 52

Lead Rank Marketing Qualified Lead Ideal Customer Profile Sales Qualified Lead 52

Sales and Marketing Management

AUGUST 31, 2020

With the emergence of COVID-19, we saw events (both personal and professional) get canceled, we lost the comfort of seeing loved ones without worry and had to shift into a more secluded world by working remotely and upholding social distance. Get a deeper understanding of the digital event space.

Conference 177

Conference Cancellation Social Media Promotion 177