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4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. Organizers and speakers are reinventing virtual events. More useful. And a whole lot more fun. Here to Stay. Even when (if?)

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Pivoting Your Passion Into Your Profession (video)

Pipeliner

In this Expert Insight Interview, Ravi Hutheesing discusses pivoting your passion into your profession. This Expert Insight Interview discusses: Ravi’s book “Pivot”. Pivot” is a very autobiographical book about Ravi’s pivots throughout his life, but the context has to do with the pivots we all had to make during the pandemic.

Pivotal 98
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How Can I Use Local Events to Sell to Small Business?

BuzzBoard

Understanding the Importance of Local Events in Selling to Small Businesses For those of you in the sales department of a digital marketing agency, selling to small businesses may seem intimidating. However, there’s a secret weapon you might be overlooking: local events. Begin networking at your next local event.

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Time for Sales & Event Teams to be Equal Partners

SBI

Time for Sales and Event Teams to be Equal Partners. This will therefore have three positive effects, on the conferencing and events industry: A lot of businesses will discover they don’t need their current amount of office space as more more people can actually work from home very effectively with the tools now available.

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The New Face-to-Face: Strengthening Existing & New Relationships Without Events

Hubspot Sales

As offices close and events disappear our most common methods of connecting with leads are lost. Social media sites, email, and other online platforms are all viable places to connect when prospects aren’t able to attend live events. Here’s my top advice to lead you in the right direction. Stay Calm and Focused.

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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. Lessons learned from virtual events. That makes them hot leads.

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How to Plan a Virtual Event That Generates Leads in 4 Easy Steps

Sales Hacker

The cancellation of industry events from the COVID-19 crisis poses a real problem to salespeople who rely on events-based marketing. In the tech sector alone, the direct losses from the cancellation of just 10 events are more than $1.1 Many companies are canceling events or postponing them until after the crisis is over.

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