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Grow Revenue During a Recession by Being Counter-Intuitive

Understanding the Sales Force

We are now seeing these events in sales organizations: Missed forecasts. The economic crisis of 2008-9, and the Covid lockdowns of 2020-2021 showed us that when companies focus on cost-cutting instead of growing revenue, revenue declines - sharply. Closing delays. Failure to hit quotas. Order cancellations. You add water.

Revenue 344
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The Revenue Marketer’s Guide to B2B Field Events

SBI Growth

If you are investing in field events, and not generating desired outcomes, consider thinking like a B2C marketer. B2B marketing leaders drive hyper-growth by bridging the gap between the corporate office and the field. To do this, you need to.

B2B 169
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Grow Revenue During a Recession by Being Counter-Intuitive

Understanding the Sales Force

We are now seeing these events in sales organizations: Missed forecasts. The economic crisis of 2008-9, and the Covid lockdowns of 2020-2021 showed us that when companies focus on cost-cutting instead of growing revenue, revenue declines – sharply. Closing delays. Failure to hit quotas. Order cancellations.

Revenue 156
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How Revenue-Focused CMOs Make Their Number

SBI Growth

It is well-documented that CMOs now need to be revenue generators. Gone are days of being primarily measured on brand reach and field marketing events. The modern-day CMO works with the CRO in driving revenue and making the number. However, in.

Revenue 213
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Gone in 8 Seconds: Overcoming Buyers’ Shrinking Attention Spans

Speaker: Jake Miller, Senior Product Marketing Manager, Allego

During this exclusive event, Jake Miller, Senior Product Marketing Manager at Allego, will explore how to empower sellers to create customized and immersive buying experiences. This puts them in the driver’s seat while empowering your sellers to maintain control of the sale.

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Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Prioritize Pre-Event Outreach.

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29 Types of Trigger Events and How to Track Them

Hubspot Sales

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.