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Email ROI: Many Happy Returns

Appbuddy

Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. The rest, as they say, is history!

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Email Data Quality: Compliant, Correct, Complete

Appbuddy

In the UK, a typical medium-sized business generates ± £20m of annual revenue and average profit margins of 12% , according to UK Government statistics. The report calculates Cost Per Acquisition (CPA) at ± £29 , which places the impact of poor data quality in stark relief. For big businesses, the cost can be much greater. Want to learn more?

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17 Peculiar Paradoxes of Social Selling

Tony Hughes

You'll break the fourth wall and find new goals, summiting Everest only to find K2 laughing in your face. is that the same constraints that govern analog human networks like the Dunbar Number as well as cliques and exclusivity are prevalent and govern LinkedIn. Set goals that scare you; big, bold, wild, hairy and audacious.

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Data Quality: The CReaM of the Crop

Appbuddy

Data governance will be strongly enforced at these businesses, but it also reflects a degree of pragmatism. These businesses invest significantly in best-of-breed solutions like Validity’s DemandTools suite to deliver their data quality objectives, and our Everest email success platform to measure and fine-tune program performance.

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