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Innovation Starts With “A”

Appbuddy

With AMP offering all the functionality (and much more) once promised by kinetic, marketers have a strong incentive to adopt this technology in 2021. Define your objectives and focus on what can be achieved with the technology, not the technology itself—what business challenge is being solved? enabling this innovation.

Scale 52
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Product Led Growth: Turning Salespeople into Sherpas

Sales Hacker

They may even offer incentives, like a discount for paying upfront, to make the expansion process more appealing. The salesperson in a PLG company is like a sherpa on Everest. Since the product has already been adopted somewhat, the salesperson doesn’t get to control who gets to weigh in with objections, pain points, and benefits.