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Everest Reaches New Heights

Appbuddy

Yes, Mount Everest is now a little bit higher. I can only surmise this change is in response to our news about Everest , the email platform, and how it is bigger and better than anything else we’ve seen yet. One of the biggest benefits of Everest isn’t necessarily the tool itself, but the data powering it. Huge news, in fact?

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Are You Haunted by Mysterious Email Performance Issues?

Appbuddy

TEAM EVEREST! These little signals are tip-offs there is a larger issue at play, and you need more information to figure out what’s gone wrong. That’s where Everest comes in. Unlike surface metrics available from email service providers, like opens or clicks, Everest provides deep insight into each deployment.

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Apple MPP Adoption is Ripening Rapidly

Appbuddy

Where this information is not identifiable because of technology like MPP, we report the proxy instead (e.g., We analyzed Everest usage data for the 10-day period pre-MPP with the corresponding period-MPP, and there are definite signs of our users evaluating substitute data points that will replace increasingly distorted open rates.

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Your Email Campaign is Trying to Tell You Something

Appbuddy

Surely your email service provider (ESP) tells you basic information like how many emails you sent, how many were delivered, how many bounced (maybe even whether the bound was hard or soft), and how many people opened them when they arrived. Everest views your email holistically. Everest is the Rosetta Stone for your email campaign.

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Apple’s Mail Privacy Protection is Here

Appbuddy

Validity is here to help ensure you have the right information and tools to continue to drive results through your email campaigns. messages, they will provide the information?to?brands Many senders rely on open rate data to inform their inactive strategies. Everest users can segment subscribers by?email subscribers?genuinely?value

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What to Do When Your Deliverability Journey Plateaus

Appbuddy

It’s because you don’t have Everest. Everest is the evolution of two industry-leading platforms, 250ok and Return Path, supercharged with never-before-seen features, exclusive partnerships, and deeper, more robust data sets you cannot find anywhere else. You haven’t reached the PEAK of email optimization.

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Top 3 Ways to Avoid Email Spoofing Attacks

Appbuddy

Ultimately, each type of spoofing attack has the goal of impersonating a legitimate source to gain access to sensitive information, commit fraud, and/or spread malware. This makes the subscriber more comfortable, increasing the likelihood they will provide personal information. What kind of impact does spoofing have?

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