Appbuddy

JUNE 2, 2021

In regard to email relevance, how wide is the gap between marketers and consumers when it comes to defining what this important concept actually means? These are questions the DMA’s Marketer Email Tracker – sponsored by Validity – is designed to answer. There are a number of good news stories: Most popular marketing channel.

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Appbuddy

JUNE 14, 2021

Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. The rest, as they say, is history! Benchmarks: ROI, budgets, and key challenges.

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Appbuddy

AUGUST 11, 2022

Since they all have different objectives, each test doesn’t necessarily drive the same result. And if you aren’t yet using Everest to optimize the performance of your email program, there’s no time like the present?— If this Q&A has whetted your appetite for more, you can watch the full State of Email Live webinar recording here.

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LeadFuze

JULY 18, 2023

We’ll discuss strategies for overcoming apprehension during the sales process, including building confidence and handling objections like an absolute pro. It’s like climbing Mount Everest and planting your flag at the summit. This belief will help build your confidence when handling objections from potential customers.

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Mindtickle

DECEMBER 16, 2021

Defining a theme for your SKO helps to refine your messaging, solidify objectives, and, ultimately, make the event memorable. So whether your theme is related to climbing Mount Everest, launching into space, or going for the gold (2022 Winter Olympics theme, anyone?), Define an SKO theme and stick to it.

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Appbuddy

DECEMBER 1, 2020

For many, 2020 has been one of the most challenging years ever, and that includes for email marketing. In this blog, we’ll review how this has reshaped email marketing—for the better! With AMP offering all the functionality (and much more) once promised by kinetic, marketers have a strong incentive to adopt this technology in 2021.

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SBI

OCTOBER 9, 2018

I was with another 700 people, ready to cover 980 miles, a lot of hills (like cycling up Everest twice), and camping every night for 9 days. The key lesson for sales is this – have a clear objective for an account (to advance) or opportunity (to win, or lose early). I was confident that I was ready. Sharpen the saw. Good selling.

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